NABST Market Mechanism - Highly Targeted Advertising Method

• US 20140143051A1
• Filed: 11/12/2013
• Published: 05/22/2014
• Est. Priority Date: 09/29/2008
• Status: Abandoned Application

• Current Assignee: Jason Michael Badyrka
• Original Assignee: Jason Michael Badyrka
• Inventors: Badyrka, Jason Michael
• Application Number:
  US14/078,263
• Publication Number:
  US 20140143051A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Enables self-serving consumer to indicate their personal element of unsatisfied demand for a particular product so they are alerted to modified supply (promotional information) for the product. Potential buyers communicate the store of product observation and a product of interest to a communications host. The store and product information, together with a return address for responsive communications concerning the store and the product, is stored in a database. A seller interested in demand at their establishment could access the database and retrieve aggregate buyer-segmented product demand information for the consumer they target. The seller could design incentive schemes more effectively and communicate promotional information to the potential buyer via the communications host. The communication is highly targeted, enhances economic communication of unsatisfied demand and delivers promotional advertising information to self-targeted consumers with protection from unsolicited seller spam.

Claims

1. An electronically implemented targeted advertising method carried out by a host computer system comprising;

a) receiving, into said host computer system, a plurality of first electronic communications, each of said plurality of first electronic communications containing a return address information, a store ID information and a product ID information;

b) forming, in said host computer system, database records of first electronic communications comprising said return address information for a plurality of the addresses, said store ID information for a plurality of the stores and said product ID information for a plurality of the products;

c) transmitting, from said host computer system, aggregate information to the store ID recorded with the same said product ID information in the database;

d) receiving, into said host computer system, a plurality of second electronic communications, each of said plurality of second electronic communications containing the store ID information, the product ID information and a new promotion information;

e) forming, in said host computer system, database records of second electronic communications comprising said store ID information for the plurality of the stores, said product ID information for the plurality of the products and said new promotion information for a plurality of the promotions;

f) associating, in said host computer system, said database records of first electronic communications and said database records of second electronic communications containing the same said store ID information and said product ID information, and;

g) transmitting, from said host computer system, said new promotion information to said return address information recorded with same said store ID information and said product ID information in the database;

whereby said host computer system targets said advertising as a responsive communication.

2. The method as in claim 1 wherein said return address information received in said first electronic communications comprises login credentials, e-mail identification, cellular number(s), or other identifying means.

3. The method as in claim 2 wherein said product ID information received in said first electronic communications and said second electronic communications comprises a product code.

4. The method as in claim 3 wherein said store ID information received in said first electronic communications comprises location data.

5. The method as in claim 3 further comprising;

a) receiving, into said host computer system, said first electronic communications containing a store ID-site information;

b) forming, in said host computer system, said database records of the first electronic communications comprising said store ID-site information for a plurality of the store sites;

c) applying, in said host computer system, a date queued information to said database records of the first electronic communications;

d) receiving, into said host computer system, said second electronic communications containing the store ID-site information, a price schedule information, a store name information, and a product name information;

e) forming, in said host computer system, said database records of the second electronic communications comprising said store ID-site information for a plurality of the store sites, said price schedule information for a plurality of the price schedules, said store name information for a plurality of the store names, and said product name information for a plurality of the product names;

f) relating, in said host computer system, said date queued information to said price schedule information;

the store ID information to said store name information; and

the product ID information to said product name information, and;

g) transmitting, from said host computer system, said new promotion information with related;

said price schedule information, said store name information, and said product name information to said return address information recorded with same said store ID information and said product ID information in said database.

6. The method as in claim 3 wherein said plurality of first electronic communications are received in MMS protocol, SMS protocol, EMS protocol, or other messaging protocols, and;

wherein said new promotion information is transmitted in the MMS protocol, the SMS protocol, the EMS protocol, or the other messaging protocols to said return address information recorded with same said store ID information and said product ID information in said database.

7. The method as in claim 6 further comprising;

a) receiving, into said host computer system, said first electronic communications containing a store ID-site information;

b) forming, in said host computer system, said database records of the first electronic communications comprising said store ID-site information for a plurality of the store sites;

c) applying, in said host computer system, a date queued information to said database records of the first electronic communications;

d) receiving, into said host computer system, said second electronic communications containing the store ID-site information, a price schedule information, a store name information, and a product name information;

e) forming, in said host computer system, said database records of the second electronic communications comprising said store ID-site information for a plurality of the store sites, said price schedule information for a plurality of the price schedules, said store name information for a plurality of the store names, and said product name information for a plurality of the product names;

f) relating, in said host computer system, said date queued information to said price schedule information;

the store ID information to said store name information; and

the product ID information to said product name information, and;

g) transmitting, from said host computer system, said new promotion information with related;

said price schedule information, said store name information, and said product name information to said return address information recorded with same said store ID information and said product ID information in said database.

8. The method as in claim 6 wherein said store ID information and/or product ID information received in said first electronic communications comprises an image.

9. The method as in claim 3 wherein said product ID information received in said first electronic communications comprises an image.

10. The method as in claim 9 wherein said image contains said store ID information.

11. The method as in claim 9 wherein said store ID information received in said first electronic communications comprises location data.

12. The method as in claim 11 further comprising;

a) receiving, into said host computer system, said first electronic communications containing a store ID-site information;

b) forming, in said host computer system, said database records of the first electronic communications comprising said store ID-site information for a plurality of the store sites;

c) applying, in said host computer system, a date queued information to said database records of the first electronic communications;

d) receiving, into said host computer system, said second electronic communications containing the store ID-site information, a price schedule information, a store name information, and a product name information;

e) forming, in said host computer system, said database records of the second electronic communications comprising said store ID-site information for a plurality of the store sites, said price schedule information for a plurality of the price schedules, said store name information for a plurality of the store names, and said product name information for a plurality of the product names;

f) relating, in said host computer system, said date queued information to said price schedule information;

the store ID information to said store name information; and

the product ID information to said product name information, and;

g) transmitting, from said host computer system, said new promotion information with related;

said price schedule information, said store name information, and said product name information to said return address information recorded with same said store ID information and said product ID information in said database.

13. The method as in claim 11 further comprising;

a) receiving, into said host computer system, a plurality of third electronic communications, said plurality of third electronic communications containing said return address information along with a demographic information;

b) merging, in said host computer system, said plurality of third electronic communications containing said demographic information for a plurality of the demographics into said database records of first electronic communications containing same said return address information;

c) transmitting, from said host computer system, the aggregate information of the merged database records to the store ID recorded with the same product ID in said database.

14. The method as in claim 13 further comprising;

a) receiving, into said host computer system, the plurality of third electronic communications, said plurality of third electronic communications containing said return address information, the store ID information, and the product ID information;

along with a resolution information;

b) merging, in said host computer system, said plurality of third electronic communications containing said resolution information for a plurality of the resolutions into said database records of first electronic communications containing same said return address information, the store ID information, and the product ID information.

15. The method as in claim 13 further comprising;

a) receiving, into said host computer system, the plurality of third electronic communications, said plurality of third electronic communications containing said return address information, and the product ID information;

along with a perceived value information;

b) merging, in said host computer system, said plurality of third electronic communications containing said perceived value information for a plurality of the perceived values into said database records of first electronic communications containing same said return address information and the product ID information.

16. The method as in claim 15 further comprising;

a) receiving, into said host computer system, the plurality of third electronic communications, said plurality of third electronic communications containing said return address information, the store ID information, and the product ID information;

along with a resolution information;

b) merging, in said host computer system, said plurality of third electronic communications containing said resolution information for a plurality of the resolutions into said database records of first electronic communications containing same said return address information, the store ID information, and the product ID information.

17. The method as in claim 3 wherein the product ID information received in said first electronic communications and said second electronic communications comprises said product code selected from the group consisting of SKU, UPC, EAN and GTIN.

18. The method as in claim 3 wherein the product ID information received in said first electronic communications and said second electronic communications comprises said product code selected from the group consisting of VIN, MLS# and inventory numbers.

19. An electronically implemented system for targeted advertising responsive to receiving a request for the advertising comprising;

a) means for receiving a plurality of first electronic communications, each of said plurality of first electronic communications containing a return address information, a store ID information and a product ID information;

said receiving means forms a database record for each of said plurality of first electronic communications comprising said return address information for a plurality of the addresses, said store ID information for a plurality of the stores and said product ID information for a plurality of the products;

b) means for transmitting aggregate information from said receiving means to the store ID recorded with the same said product ID in the database records for each of said plurality of first electronic communications;

c) means for receiving a plurality of second electronic communications in said receiving means, each of said plurality of second electronic communications containing the store ID information, the product ID information and a new promotion information;

said receiving means forms a database record for each of said plurality of second electronic communications comprising said store ID information for a plurality of the stores, said product ID information for a plurality of the products and said new promotion information for a plurality of the promotions;

said receiving means associates the database records of first electronic communications and the database records of second electronic communications containing the same said store ID information and said product ID information, and;

d) means for transmitting said new promotion information from said receiving means to said return address information recorded with the same said store ID information and said product ID information in the database;

whereby said targeted advertising occurs responsive to receiving said request.

20. The communication system as in claim 19 wherein said product ID information comprises a product code selected from the group consisting of SKU, UPC, EAN and GTIN.