SPONSORING VENUES FOR TARGETING A SOCIAL NETWORKING SYSTEM
First Claim
Patent Images
1. A method comprising:
- receiving a plurality of selectable venues in an interface, where the plurality of selectable venues have been identified by a plurality of users of a social networking system in a plurality of check-in events;
receiving a selection of a venue from the plurality of selectable venues in the interface;
receiving a control of an environmental aspect of the selected venue, where the environmental aspect affects one or more users of the social networking system located at the selected venue;
generating an ad based on the received control of the environmental aspect of the selected venue; and
providing the generated ad to the social networking system for providing to the one or more users.
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Accused Products
Abstract
An advertiser “buys” a venue by controlling something in the environment of a venue, e.g., playing music in a bar, changing the channel of a TV, changing drink specials, changing coupons in a store, or subsidizing transport to the venue (e.g., cab fare). The advertiser then advertises to people in the venue, where the ad is based on the thing that was controlled (e.g., an ad for the album for the song that was played in the bar). The ad may be served to users of a social networking system currently located at the venue through a user interface on the social networking system, a display screen at the venue, a mobile ad network, or another ad distribution mechanism.
29 Citations
27 Claims
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1. A method comprising:
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receiving a plurality of selectable venues in an interface, where the plurality of selectable venues have been identified by a plurality of users of a social networking system in a plurality of check-in events; receiving a selection of a venue from the plurality of selectable venues in the interface; receiving a control of an environmental aspect of the selected venue, where the environmental aspect affects one or more users of the social networking system located at the selected venue; generating an ad based on the received control of the environmental aspect of the selected venue; and providing the generated ad to the social networking system for providing to the one or more users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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receiving, from a plurality of advertisers, a plurality of bids for an auction for one or more venues for targeting advertisements in a social networking system; determining a winning bid for a selected venue from a winning advertiser of the plurality of advertisers; providing a plurality of information items about a plurality of users in the social networking system associated with the selected venue to the winning advertiser through an advertising interface; receiving an ad from the winning advertiser from the advertising interface for providing for display to the plurality of users associated with the selected venue; and providing the ad for display to the plurality of users associated with the selected venue. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A method comprising:
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receiving an interface at a venue device from a social networking system for providing control of one or more environmental aspects of a venue associated with the venue device to one or more advertisers on the social networking system; selecting on the venue device one or more environmental aspects of the venue as one or more links in the received interface from the social networking system for providing control of the selected one or more environmental aspects of the venue to one or more advertisers in exchange for a fee; and receiving the fee based on the selected one or more environmental aspects of the venue. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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Specification