Interactive Advertising Using Proximity Events
First Claim
1. A proximity sensor adapted to collect consumer location information, the proximity sensor comprising:
- a detection module adapted to detect a user device within a threshold distance of the proximity sensor;
a receiver adapted to collect data regarding the user device; and
a communication interface adapted to allow the proximity sensor to send the collected data to a remote server.
1 Assignment
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Accused Products
Abstract
A proximity sensor adapted to collect consumer location information is described. The proximity sensor includes: a detection module adapted to detect a user device within a threshold distance of the proximity sensor; a receiver adapted to collect data regarding the user device; and a communication interface adapted to allow the proximity sensor to send the collected data to a remote server. An advertising system includes: an advertising medium adapted to provide interactive advertising content to users via a multimedia output; a proximity sensor adapted to detect and communicate with user devices that pass within a threshold distance of the advertising medium; and a remote server adapted to communicate with the proximity sensor and to provide advertising content to the advertising medium. An interactive advertising device includes: a proximity sensor; and a display element adapted to display an advertising content element from among a set of advertising content elements.
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Citations
20 Claims
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1. A proximity sensor adapted to collect consumer location information, the proximity sensor comprising:
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a detection module adapted to detect a user device within a threshold distance of the proximity sensor; a receiver adapted to collect data regarding the user device; and a communication interface adapted to allow the proximity sensor to send the collected data to a remote server. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An advertising system comprising:
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an advertising medium adapted to provide interactive advertising content to users via a multimedia output; a proximity sensor adapted to detect and communicate with user devices that pass within a threshold distance of the advertising medium; and a remote server adapted to communicate with the proximity sensor and to provide advertising content to the advertising medium. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An interactive advertising device comprising:
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a proximity sensor adapted to detect and communicate with user devices that pass within a threshold distance of the advertising display; and a display element adapted to display an advertising content element from among a set of advertising content elements. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification