IN-APP RECOMMENDATION SYSTEM AND USER TERMINAL

• US 20140143087A1
• Filed: 07/13/2011
• Published: 05/22/2014
• Est. Priority Date: 06/17/2011
• Status: Active Grant

• Current Assignee: KT Corporation
• Original Assignee: KT Corporation
• Inventors: Ahn, Heejung, Roh, Suerynn, Lee, Jihong, Im, Hyuckjin, Jang, Jaeseok
• Granted Patent: US 10,373,229 B2
• Time in Patent Office: Days
• US Class Current: 705/26.7
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

An in-app recommending system is provided. The in-app recommending system includes an in-app module interworking unit configured to periodically collect state information of a particular application having an in-app module from a user terminal in which the in-app module is installed, the in-app module being an application in the form of a component which can be inserted into a plurality of unspecified applications to provide a common service, a user analyzing unit configured to generate recommendation information of multimedia content on the basis of the state information of the particular application, the multimedia content including an application and digital content, and a transmission unit configured to push-transmit the recommendation information to the in-app module of the user terminal.

Claims

1. An in-app recommending system comprising:

an in-app module interworker configured to periodically collect state information of a first application having an in-app module, from a user terminal in which the in-app module is installed, the in-app module being an application in a form of a component which can be inserted into a plurality of applications to provide a common service;

a user analyzer configured to generate recommendation information of multimedia content based on the state information of the first application, the multimedia content including an application and digital content; and

a transmitter configured to push-transmit the recommendation information to the in-app module of the user terminal.

2. The in-app recommending system of claim 1, further comprising:

a purchase history manager configured to manage multimedia content purchase histories of subscribers,

wherein the user analyzer generates the recommendation information in consideration of a purchase history of a subscriber of the user terminal.

3. The in-app recommending system of claim 2, further comprising

a terminal manager configured to manage a terminal list including a list of terminals owned the subscribers, and search terminal information of the subscriber of the user terminal,

wherein the user analyzer selects a subscriber preference terminal based on the purchase history in the terminal list of the subscriber of the user terminal, and generates recommendation information available to be used by the subscriber preference terminal.

4. The in-app recommending system of claim 3, wherein

the user analyzer transmits a user interface page configured for selecting of a terminal from the terminal list to the user terminal, receives terminal information selected by the user from the user terminal, and generates recommendation information executable in the terminal selected by the user.

5. The in-app recommending system of claim 1, wherein the user analyzer pushes a recommendation message including the recommendation information to the user terminal, and when a confirmation request is received from the user terminal, the user analyzer transmits multimedia content.

6. The in-app recommending system of claim 5, wherein the recommendation message includes an experience version download item for downloading and using the multimedia content free of charge and a paid version download item for purchasing and using the multimedia content, and

when the user selects the experience version download item and a confirmation request is received, the user analyzer transmits experience version multimedia content to the user terminal, and when the user selects the paid version download item, a confirmation request is received, and purchasing of the multimedia content is completed, the user analyzer transmits the multimedia content to the user terminal.

7. The in-app recommending system of claim 6, wherein the experience version multimedia content is multimedia content whose usage term is limited or includes a portion of multimedia content.

8. The in-app recommending system of claim 6, wherein

when a recommendation request is received from the in-app module of the user terminal, the user analyzer checks purchase history of a counterpart terminal as a recommendation target to determine whether a first application having the in-app module of the user terminal installed therein has been purchased, and if the first application has not been purchased, the user analyzer transmits a terminal selection user interface page including a terminal list of a subscriber of the counterpart terminal to the counterpart terminal and generates the first application as a recommendation application such that the first application is executed in a terminal selected by the counterpart subscriber.

9. The in-app recommending system of claim 6, wherein

when a present request is received from the in-app module of the user terminal, the user analyzer checks terminal information and purchase history of the subscriber of the counterpart terminal as a present request target to determine whether a first application having the in-app module of the user terminal installed therein has been purchased, and if the first application has not been purchased, the user analyzer determines whether the first application is executable in the counterpart terminal, and when the first application is executable, the user analyzer push-transmits the first application, upon being paid, to the counterpart terminal.

10. The in-app recommending system of claim 6, wherein

when a share request is received from the in-app module of the user terminal, the user analyzer checks terminal information and purchase history of the subscriber of the counterpart terminal as a share request target to determine whether a first application having the in-app module of the user terminal installed therein has been purchased, and if the first application has not been purchased, the user analyzer determines whether the first application is executable in the counterpart terminal, and when the first application is executable, the user analyzer push-transmits a message recommending an experience version of the first application to the counterpart terminal, and when approval of the experience version recommendation is received from the counterpart terminal, the user analyzer provides the experience version of the first application to the counterpart terminal.

11. The in-app recommending system of claim 6, further comprising

a settler configured to, when confirmation of the paid version is received from the user terminal, check integrated payment resource information of the subscriber of the user terminal, to perform, when the integrated payment resource information exists, payment for recommendation multimedia content by using the integrated payment resource information, and to receive, when the integrated payment resource information does not exist, payment information, register the received payment information as the integrated payment resource information, and perform payment.

12. A user terminal available for transmitting and receiving data and executing multimedia content, the user terminal comprising:

an in-app module configured as an application in a form of a component which can be inserted into a plurality of unspecified applications to provide a common service, installed in a first application installed in the user terminal, configured to periodically transmit state information of the first application to an in-app recommending system, receive multimedia content recommendation information generated by the in-app recommending system, and transmit, when user confirmation with respect to the multimedia content recommendation information is input, the user confirmation to the in-app recommending system; and

a downloader configured to download multimedia content included in the recommendation information from the in-app recommending system.

13. The user terminal of claim 12, wherein,

while the first application is being executed, the in-app module outputs a plurality of items, the plurality of items comprising a recommendation item, a present item, and a share item of the first application, to a screen, and when one of the plurality of items is selected, the in-app module transmits a request for the selected one of the plurality of items with respect to the first application to the in-app recommending system.

14. The user terminal of claim 13, wherein,

in a case in which the first application is an application providing a social networking service, when a first friend is selected from a friend list of the subscriber of the user terminal, the in-app module transmits a request for terminal information of the first friend and the selected one of the plurality of items.