ATTENTION-BASED ADVERTISEMENT SCHEDULING IN TIME-SHIFTED CONTENT

• US 20140143803A1
• Filed: 11/21/2012
• Published: 05/22/2014
• Est. Priority Date: 11/21/2012
• Status: Active Grant

• Current Assignee: Google Technology Holdings LLC (Alphabet Inc.)
• Original Assignee: General Instrument Corporation (CommScope Holding Company, Inc.)
• Inventors: Narsimhan, Nitya, Vasudevan, Venugopal, Wickramasuriya, Jehan, Wodka, Joseph F.
• Granted Patent: US 9,544,647 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.

Claims

1. An advertisement system comprising:

a processing system to implement an advertising manager that is configured to;

receive a content-event indicator that indicates playback of recorded content for viewing at a media-playback device, the recorded content including advertisements in respective timeslots in the recorded content;

determine a playback-optimization schedule that includes time-shifting at least one of the advertisements to an alternate timeslot during the playback of the recorded content; and

initiate communication of the playback-optimization schedule to the media-playback device to reschedule the at least one advertisement during playback of the recorded content.

2. The advertising system as recited in claim 1 wherein the advertising manager is configured to:

determine the playback-optimization schedule to include replacing at least one of the advertisements with an alternate advertisement during playback of the recorded content; and

initiate communication of the alternate advertisement to the media-playback device to replace the at least one advertisement stored at the media-playback device.

3. The advertising system as recited in claim 1 wherein the advertising manager is configured to determine the playback-optimization schedule based on levels of viewer attention to an initial distribution of television content in real-time that is recorded as the recorded content.

4. The advertising system as recited in claim 3 wherein the levels of viewer attention to the initial distribution of the television content are based on social-media indicators.

5. The advertising system as recited in claim 1 wherein the advertising manager is configured to determine the playback-optimization schedule based on viewer activity in social media.

6. The advertising system as recited in claim 1 wherein the advertising manager is configured to:

determine an optimal time offset from playback of an advertisement for viewing at the media-playback device to a start of an event that is associated with the advertisement; and

initiate communication of an event notification to a mobile device to initiate the event for viewing at the optimal time offset at the mobile device.

7. The advertising system as recited in claim 6 wherein the advertising manager is further configured to determine the playback-optimization schedule based at least in part on the optimal time offset.

8. The advertising system as recited in claim 1 wherein the advertising manager is configured to:

determine an optimal time offset as a duration of time before an advertisement will play back for viewing at the media-playback device; and

initiate communication of an event notification to a mobile device to initiate the event for viewing at the optimal time offset at the mobile device.

9. A method comprising:

receiving a content-event indicator that indicates playback of recorded content for viewing at a media-playback device, the recorded content including advertisements in respective timeslots in the recorded content;

determining a playback-optimization schedule that includes time-shifting at least one of the advertisements to an alternate timeslot during the playback of the recorded content; and

communicating the playback-optimization schedule to the media-playback device to reschedule the at least one advertisement during playback of the recorded content.

10. The method as recited in claim 9:

wherein the playback-optimization schedule is determined to include replacing at least one of the advertisements with an alternate advertisement during playback of the recorded content;

the method further comprising communicating the alternate advertisement to the media-playback device to replace the at least one advertisement stored at the media-playback device.

11. The method as recited in claim 9 wherein the playback-optimization schedule is determined based on levels of viewer attention to an initial distribution of television content in real-time that is recorded as the recorded content.

12. The method as recited in claim 11 wherein the levels of viewer attention to the initial distribution of the television content are based on social-media indicators.

13. The method as recited in claim 9 wherein the playback-optimization schedule is determined based on viewer activity in social media.

14. The method as recited in claim 9 further comprising:

determining an optimal time offset from playback of an advertisement for viewing at the media-playback device to a start of an event that is associated with the advertisement; and

communicating an event notification to a mobile device to initiate the event for viewing at the optimal time offset at the mobile device.

15. The advertising system as recited in claim 14 wherein the playback-optimization schedule is determined based at least in part on the optimal time offset.

16. The method as recited in claim 9 further comprising:

determining an optimal time offset as a duration of time before an advertisement will play back for viewing at the media-playback device; and

communicating an event notification to a mobile device to initiate the event for viewing at the optimal time offset at the mobile device.

17. A method comprising:

receiving a content-event indicator that indicates playback of recorded content for viewing at a media-playback device, the recorded content including advertisements;

determining a playback-optimization schedule that includes at least one of time-shifting and replacing an advertisement during the playback of the recorded content;

determining an optimal time offset from playback of an advertisement for viewing on the first display screen at the media-playback device to a start of an event that is associated with the advertisement; and

communicating an event notification to a mobile device to initiate the event for viewing at the optimal time offset on a second display screen at the mobile device.

18. The method as recited in claim 17 wherein the playback-optimization schedule is determined based at least in part on the optimal time offset.

19. The method as recited in claim 17 wherein the playback-optimization schedule and the optimal time offset are determined based on levels of viewer attention to an initial distribution of television content in real-time that is recorded as the recorded content.

20. The method as recited in claim 17 wherein the playback-optimization schedule and the optimal time offset are determined based on viewer activity in social media.