GENERATION OF A MODIFIED DIGITAL MEDIA FILE BASED ON AN ENCODING OF A DIGITAL MEDIA FILE WITH A DECODABLE DATA SUCH THAT THE DECODABLE DATA IS INDISTINGUISHABLE THROUGH A HUMAN EAR FROM A PRIMARY AUDIO STREAM

• US 20140149127A1
• Filed: 11/27/2013
• Published: 05/29/2014
• Est. Priority Date: 11/27/2012
• Status: Active Grant

• Current Assignee: Myminfo Pty., Ltd.
• Original Assignee: Myminfo Pty., Ltd.
• Inventors: Storti, Roland
• Granted Patent: US 9,755,770 B2
• Time in Patent Office: Days
• US Class Current: 704/500
• CPC Class Codes: H04H 20/31 using in-band signals, e.g. subsonic or cue signal
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/58 of audio determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00

Abstract

Disclosed are a method, a device and a system of generation of a modified digital media file based on a encoding of a digital media file with a decodable data such that the decodable data is indistinguishable through a human ear from a primary audio stream. In one embodiment, a method of an audio encoding system includes validating a user of the audio encoding system as a publisher, associating a response action to a message of the user, the response action is at least one of a call-back action, a web-form action, and a resource-page redirect action using a processor and a memory, generating a unique identifier through a hash function applied to the response action associated with the message of the user, encoding a digital media file associated with the message with a decodable data using the unique identifier such that the decodable data is indistinguishable from a primary audio stream through a human ear, and generating a modified digital media file associated with the digital media file based on the encoding of the message with the decodable data such that the decodable data is indistinguishable from a primary audio stream through the human ear.

Claims

1. A method of an audio encoding system, comprising:

validating a user of the audio encoding system as a publisher;

associating a response action to a message of the user, wherein the response action is at least one of a call-back action, a web-form action, and a resource-page redirect action using a processor and a memory;

generating a unique identifier through a hash function applied to the response action associated with the message of the user;

encoding a digital media file associated with the message with a decodable data using the unique identifier such that the decodable data is indistinguishable from a primary audio stream through a human ear; and

generating a modified digital media file associated with the digital media file based on the encoding of the message with the decodable data such that the decodable data is indistinguishable from a primary audio stream through the human ear.

2. The method of claim 1:

wherein the decodable data is at least one of an encoded audio stream at an audible frequency and an ultrasound audio stream that is at an inaudible frequency,

wherein the modified digital media file is communicated from a broadcasting device to a client application of a mobile device as an analog data, and

wherein the client application identifies the modified digital media file through an analysis of the analog data.

3. The method claim 2:

wherein the client application separates the modified digital media file into the digital media file and the decodable data.

4. The method of claim 3:

wherein the client application analyzes the decodable data using an algorithm that results in a extraction of the unique identifier and the response action associated with the message of the user from the decodable data.

5. The method of claim 4:

wherein the client application is redirected to an internet protocol address based on the response action.

6. The method of claim 5:

wherein a mobile device performs the response action comprising at least one of the call-back action, the web-form action, and the resource-page redirect action based on an instruction at the internet protocol address to which the client application is redirected.

7. The method of claim 6 wherein publisher is an advertiser, and wherein the message is at least one of an advertisement associated with a promotion offered by the advertiser, and an explanation associated with a display of at least one of a museum and a retail store.

9. The method of claim 4 further comprising

redirecting the client application to an internet protocol address on the audio encoding system based on the response action.

10. The method of claim 5 further comprising:

performing a response action comprising at least one of a call-back action, a web-form action, and a resource-page redirect action based on an instruction at an internet protocol address to which the client application is redirected.

11. The method of claim 10 wherein the audio encoding system:

to validate the user of the audio encoding system as a publisher,

to associate the response action to the message of the user, wherein the response action is at least one of the call-back action, the web-form action, and the resource-page redirect action, and

to generate the unique identifier through a hash function applied to the response action associated with the message of the user.

12. The method of claim 11 wherein the audio encoding system:

to encode the digital media file associated with the message with the decodable data using the unique identifier such that the decodable data is indistinguishable from a primary audio stream through a human ear, and

to generate a modified digital media file associated with the digital media file based on the encoding of the message with the decodable data such that the decodable data is indistinguishable from a primary audio stream through the human ear.

13. The method of claim 12 wherein the decodable data is at least one of the encoded audio stream at an audible frequency and an ultrasound audio stream that is at an inaudible frequency.

14. The method of claim 13 wherein publisher is an advertiser, and wherein the message is an advertisement associated with a promotion offered by the advertiser, and an explanation associated with a display of at least one of a museum and a retail store.

8. A method of a mobile device, comprising:

analyzing a modified digital media file communicated from a broadcasting device to a client application of the mobile device as an analog data using a processor and a memory of the mobile device;

identifying the modified digital media file through the analysis of the analog data;

separating the modified digital media file into a digital media file and a decodable data; and

analyzing the decodable data using an algorithm that results in a extraction of a unique identifier and a response action associated with a message of a user of an audio encoding system from the decodable data.

15. A system comprising:

an audio encoding system;

to generate a modified digital media file associated with a digital media file based on an encoding a message with a decodable data such that the decodable data is indistinguishable from a primary audio stream through a human ear;

a broadcasting device to distribute the modified digital media file; and

a mobile device;

to analyze the decodable data using an algorithm that results in a extraction of a unique identifier and a response action associated with a message of a user of the audio encoding system from the decodable data.

16. The method of claim 15 wherein the audio encoding system to:

to validate the user of the audio encoding system as a publisher, and

to associate the response action to the message of the user, wherein the response action is at least one of a call-back action, a web-form action, and a resource-page redirect action using a processor and a memory.

17. The method of claim 16 wherein the audio encoding system to:

to generate the unique identifier through a hash function applied to the response action associated with the message of the user, and

to encode the digital media file associated with the message with the decodable data using the unique identifier such that the decodable data is indistinguishable from the primary audio stream through the human ear.

18. The method of claim 17 wherein the mobile device to analyze the modified digital media file communicated from the broadcasting device to a client application of the mobile device as the analog data.

19. The method of claim 18 wherein the mobile device to identify the modified digital media file through the analysis of the analog data, and to separate the modified digital media file into the digital media file and the decodable data.

20. The method of claim 19 wherein publisher is an advertiser, and wherein the message is an advertisement associated with a promotion offered by the advertiser, and an explanation associated with a display of at least one of a museum and a retail store.