LEAD DISTRIBUTION
First Claim
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1. A computing system for distributing sales leads, wherein the computing system comprises:
- one or more hardware computer processors;
one or more storage devices configured to store software instructions configured for execution by the one or more hardware computer processors in order to cause the computing system to;
determine one or more attributes of a sales lead;
access respective parameters of each of a plurality of distribution programs, the parameters including;
one or more required lead attributes of sales leads to be eligible for the corresponding distribution program;
tier configuration attributes indicating at least a quantity of tiers and requirements for membership of sales entities within corresponding tiers;
one or more lead distribution models indicating in what manner incoming leads are distributed among tiers and/or among sales entities within tiers;
wherein at least one of the distribution models indicates distribution of consecutive sales leads to sales entities in different tiers;
select a distribution program of the plurality of distribution programs based on the one or more attributes of the sales lead matching the required lead attributes of the selected distribution program; and
distribute the sales lead to a tier of sales entities based on a lead distribution model associated with the selected distribution program.
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Abstract
A system for scoring and distributing sales leads. A scoring model may score sales leads based on attributes of the leads and the likelihood of the lead resulting in a desired outcome. The scoring model may be updated based on new information about the outcome of sales leads, or in response to a determination that the scoring model is not providing adequate accuracy. A distribution module may distribute sales leads to sales entities. The entities may be assigned to tiers which determine the manner in which leads are distributed. The assignment of entities to tiers may be updated based on changes in the attributes of the sales entities.
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12 Claims
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1. A computing system for distributing sales leads, wherein the computing system comprises:
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one or more hardware computer processors; one or more storage devices configured to store software instructions configured for execution by the one or more hardware computer processors in order to cause the computing system to; determine one or more attributes of a sales lead; access respective parameters of each of a plurality of distribution programs, the parameters including; one or more required lead attributes of sales leads to be eligible for the corresponding distribution program; tier configuration attributes indicating at least a quantity of tiers and requirements for membership of sales entities within corresponding tiers; one or more lead distribution models indicating in what manner incoming leads are distributed among tiers and/or among sales entities within tiers; wherein at least one of the distribution models indicates distribution of consecutive sales leads to sales entities in different tiers; select a distribution program of the plurality of distribution programs based on the one or more attributes of the sales lead matching the required lead attributes of the selected distribution program; and distribute the sales lead to a tier of sales entities based on a lead distribution model associated with the selected distribution program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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Specification