PROGRAMMATIC BUYING OF ONLINE DISPLAY ADVERTISEMENTS
First Claim
1. A computer-implemented method for building an advertisement campaign, the computer-implemented method comprising:
- predict a size of a publisher'"'"'s available advertisement impression inventory;
receiving a request for access to the publisher'"'"'s available advertisement impression inventory;
providing an interface that inquires whether reserved access or non-reserved access is desired for the available advertisement impression inventory;
receiving an indication via the interface that a portion of the available advertisement impression inventory is reserved; and
updating a profile to include the reserved portion of the impression inventory.
3 Assignments
0 Petitions
Accused Products
Abstract
Systems, media, and methods are provided to select advertisements for available impressions associated with a publisher'"'"'s impression inventory. The selected advertisements may correspond to advertisement campaigns managed by buyers that seek to promote goods or services on web pages or media. The advertisement campaign is generated via an interface that receives a request for reserved or non-reserved portions of the publisher'"'"'s impression inventory. The advertisement engine suggests a price for first chair access to the reserved portion or non-reserved portion via the interface. The advertisement engine selects advertisements based on the profiles of the advertisement campaigns. The profiles indicate placement preferences for advertisements and whether a portion of the impression inventory is reserved or non-reserved for the advertisement campaigns. The advertisement engine may provide remnant portions of the impression inventory to an advertisement exchange that receives bids for accessing the impressions of the remnant portions.
17 Citations
20 Claims
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1. A computer-implemented method for building an advertisement campaign, the computer-implemented method comprising:
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predict a size of a publisher'"'"'s available advertisement impression inventory; receiving a request for access to the publisher'"'"'s available advertisement impression inventory; providing an interface that inquires whether reserved access or non-reserved access is desired for the available advertisement impression inventory; receiving an indication via the interface that a portion of the available advertisement impression inventory is reserved; and updating a profile to include the reserved portion of the impression inventory. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13)
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14. A computer system for managing impressions that are made available for advertisements, the computer system comprising processors and memories configured to execute the following:
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an advertisement campaign engine that receives requests to generate an advertisement campaign and that provides a programmatic interface that indicates a suggested price for various portions of an advertisement impression inventory for the advertisement campaign; and a database that stores the advertisement campaign and a profile corresponding to the campaign, wherein the profile indicates the portion of the advertisement impression inventory that is reserved and whether first chair access is requested for the reserved portion. - View Dependent Claims (15, 16, 17, 18, 19)
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20. One or more computer storage media storing executable instructions for performing a computer-implemented method for building an advertisement campaign, the computer-implemented method comprising:
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receiving a request for access to a publisher'"'"'s available advertisement impression inventory based on audience data; providing an interface that inquires whether reserved access or non-reserved access is desired for the available advertisement impression inventory; specifying a price for access to the advertisement impression inventory via the interface; indicating via the interface whether reserved access is desired for the available advertisement impression inventory; and updating a profile to include a reserved portion of the inventory.
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Specification