SYSTEMS AND METHODS FOR ONLINE WEBSITE LEAD GENERATION SERVICE

• US 20140149339A1
• Filed: 11/27/2012
• Published: 05/29/2014
• Est. Priority Date: 11/27/2012
• Status: Active Grant

• Current Assignee: Gubagoo Inc. (Reynolds & Reynolds Company)
• Original Assignee: Gubagoo Inc. (Reynolds & Reynolds Company)
• Inventors: Title, Bradley, Chayko, Sergey
• Granted Patent: US 9,189,798 B2
• Time in Patent Office: Days
• US Class Current: 707/609
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The field of the invention relates to systems and methods for operation of lead generation service, and more particularly to systems and methods that generate leads for website owners based on the behavioral engagement of the users of the websites. In a preferred embodiment, the system includes a lead generation server system coupled to a public network and accessible to one or more users. The lead generation server system includes a database that stores behavioral data associated with the one or more website users. The system is configured to respond to the one or more users based on the behavioral data, and to identify lead information for the website owner.

Claims

1. A computer-based system for generating website leads, comprising:

a website lead generation server system, operatively coupled to a webserver system and a public network, having a database that stores behavioral data associated with a plurality of users, wherein the website lead generation server system is configured to;

calculate one or more responses based on information relating to one or more of the user, the user'"'"'s device, or the user'"'"'s behavioral patterns when interacting with the webserver system;

provide the one or more responses for display at the user'"'"'s device;

receive information from the user;

provide the information received from the user to a predetermined recipient; and

update the database with the information received from the user.

2. The computer-based system of claim 1, wherein the website lead generation server system is further configured to update the database with behavioral patterns of the user when interacting with the webserver system.

3. The computer-based system of claim 1, wherein the webserver system further includes a graphical toolbar operatively coupled to the website lead generation server via a webserver interface.

4. The computer-based system of claim 1, further comprising a chat server system operatively coupled to the webserver system and the website lead generation server and wherein the chat server system is configured to query the user'"'"'s behavioral data from the database of the website lead generation server.

5. The computer-based system of claim 1, wherein the database includes behavioral data patterns related to the user'"'"'s interaction with all websites operatively coupled to the website lead generation server.

6. The computer-based system of claim 1, wherein the one or more responses for display at the user'"'"'s device are generated from the behavioral data associated with said user in the website lead generation server system.