INTERNET PANEL FOR CAPTURING ACTIVE AND INTENTIONAL ONLINE ACTIVITY
First Claim
Patent Images
1. A method for capturing online activity comprising:
- determining a group of Internet users that is representative of a portion of all Internet users;
installing a browser extension onto an Internet browser of each of the Internet users in the group;
identifying, capturing, and collecting, via the browser extension, data for active and intentional webpage visits from each of the Internet users; and
utilizing the data.
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Abstract
A method, apparatus, system, and computer program product provide the ability to capture online activity. A group of Internet users that is representative of a portion of all Internet users is determined. A browser extension is installed onto an Internet browser of each of the Internet users in the group. Data for active and intentional webpage visits is identified, captured, and collected, via the browser extension, from each of the Internet users. The data is then utilized.
45 Citations
26 Claims
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1. A method for capturing online activity comprising:
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determining a group of Internet users that is representative of a portion of all Internet users; installing a browser extension onto an Internet browser of each of the Internet users in the group; identifying, capturing, and collecting, via the browser extension, data for active and intentional webpage visits from each of the Internet users; and utilizing the data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for capturing online activity comprising:
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(a) a server computer configured to; (1) determine a group of Internet users that is representative of a portion of all Internet users; (2) transmit one or more browser extensions that are installed onto an Internet browser of each of the Internet users in the group; (3) receive Internet browsing data from the one or more browser extensions; and (4) determine if the Internet browsing data is based on active and intentional webpage visits; and (5) utilizing the Internet browsing data; and (b) the browser extension configured to; (1) identify, capture, and collect, the Internet browsing data; and (2) transmit the Internet browsing data to the server. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification