METHOD FOR GENERATING WEBSITES

• US 20140149845A1
• Filed: 11/15/2013
• Published: 05/29/2014
• Est. Priority Date: 09/06/2012
• Status: Abandoned Application

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.), Locu Incorporated (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.), Locu Incorporated (GoDaddy, Inc.)
• Inventors: Ansel, Jason, Grover, Sandeep, Marcus, Adam, Mierle, Keir, Mukherjee, Rajatish, Nijjer, Rajinder, Olszewski, Marek, Piette, Marc, Reinsberg, Rene
• Application Number:
  US14/081,954
• Publication Number:
  US 20140149845A1
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/35 Clustering; Classification

Abstract

A method for generating a website includes obtaining a seed input associated with an entity. The seed input may include one or more keywords, such as a business name. Obtaining the seed input may include receiving the seed input from the user, or the seed input may be obtained without input from the user. The seed input is used to identify the entity. The method further includes retrieving, using at least one of the seed input and the identification of the entity, content relevant to the entity from one or more data stores. Retrieving the content may include using one or more categories relevant to the entity to identify the content. The website is generated without an input from the entity, and includes at least a portion of the content. Generating the website may include identifying a template having a plurality of content regions for containing the content.

Claims

1. A method, comprising:

obtaining, by a server computer communicatively coupled to an electronic network, a seed input, the seed input being associated with an entity;

using the seed input to identify the entity;

retrieving, by the server computer using at least one of the seed input and the identification of the entity, potential content relevant to the entity from one or more data stores; and

generating, by the server computer without an input from the entity, a website for the entity, the website comprising at least a portion of the potential content.

2. The method of claim 1, wherein the seed input includes one or more keywords.

3. The method of claim 1, wherein the seed input includes an image.

4. The method of claim 3, wherein using the seed input to identify the entity includes extracting one or more keywords from the image.

5. The method of claim 1, further comprising using the seed input to categorize the entity according to a categorization structure.

6. The method of claim 5, wherein retrieving the potential content includes using one or more categories relevant to the entity to identify the potential content.

7. The method of claim 6, wherein the template includes a plurality of content regions, and wherein generating the website further includes creating a plurality of content objects comprising at least a portion of the potential content and inserting one or more of the content objects into at least one of the content regions.

8. The method of claim 1, wherein obtaining the seed input includes receiving the seed input from the user.

9. The method of claim 1, wherein the seed input is obtained without input from the user.

10. The method of claim 9, wherein using the seed input to identify the entity comprises:

performing one or more identification searches of one or more first data stores;

obtaining, from the identification searches, one or more entity candidates;

storing the entity candidates in an entity candidate data store; and

identifying one of the entity candidates as the entity.

11. The method of claim 1, wherein obtaining the seed input comprises receiving, from a point-of-sale device in electronic communication with the server computer, transaction data for a transaction performed by the entity, and extracting the seed input from the transaction data.

12. The method of claim 1, wherein the website comprises one or more web pages within a larger website.

13. The method of claim 12, wherein the one or more web pages are profile pages and the larger website is a social networking website.

14. The method of claim 1, wherein the website comprises a vertical information portal.

15. A method, comprising:

generating, by a server computer communicatively coupled to an electronic network and without an input from a user, a website, wherein the website includes content relevant to an entity retrieved from one or more first data stores.

16. The method of claim 15, further comprising offering the website to the user for purchase.

17. The method of claim 15, wherein generating the website comprises:

automatically obtaining a seed input from one or more second data stores; and

retrieving, using the seed input, the content relevant to the entity from one or more of the first data stores.

18. The method of claim 15, wherein generating the website further includes using the seed input to identify the entity.

19. The method of claim 15, wherein the website comprises one or more web pages within a larger website.

20. A method, comprising generating, by a server computer communicatively coupled to an electronic network, a website for an entity, the website having:

a layout derived from a template that is relevant to a category of the entity; and

a plurality of content regions arranged in the layout, each content region having inserted content identified by the server computer as relevant to the entity, the inserted content being identified as relevant using a seed input that the server computer uses to identify the entity.

21. The method of claim 20, wherein the template comprises a plurality of page layouts.

22. The method of claim 20, wherein the inserted content of each of the content regions has a particular type.

23. The method of claim 20, wherein generating the website comprises:

retrieving potential content from a plurality of data stores;

identifying, from the potential content, the inserted content for each content region; and

for each content region, inserting the inserted content into the content region.

24. The method of claim 20, wherein generating the website further comprises associating a first of the content regions with a first of the data stores, and wherein identifying the inserted content from the potential content comprises identifying the inserted content of the first content region from the potential content retrieved from the first data store.