ADVERTISING AND MARKETING PLATFORM

• US 20140156362A1
• Filed: 12/03/2012
• Published: 06/05/2014
• Est. Priority Date: 12/03/2012
• Status: Abandoned Application

• Current Assignee: Maher Pedersoli
• Original Assignee: Maher Pedersoli
• Inventors: Pedersoli, Maher
• Application Number:
  US13/692,217
• Publication Number:
  US 20140156362A1
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Disclosed are a method, system, and/or apparatus of leasing a virtual advertisement product performed by a server comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to perform the method, including receiving an advertisement activation data from a mobile device comprising an image capture component. The advertisement activation data comprises an image data, a coded data, a text data, and/or a multimedia data captured by the mobile device. The method also includes extracting a temporal data and/or a geographical data concerning the advertisement activation data from the mobile device. Furthermore, the method includes querying a repository database for a stored copy of the advertisement activation data and adding the advertisement activation data to the repository database if the stored copy of the advertisement data is not found.

Claims

1. A method of leasing a virtual advertisement product performed by a server comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to perform a method comprising:

receiving an advertisement activation data from a mobile device comprising an image capture component,

wherein the advertisement activation data comprises at least one of an image data, a coded data, a text data, and a multimedia data captured by the mobile device;

extracting at least one of a temporal data and a geographical data concerning the advertisement activation data from the mobile device;

querying a repository database for a stored copy of the advertisement activation data;

adding the advertisement activation data to the repository database if the stored copy of the advertisement data is not found;

constructing a virtual advertising product based on the advertisement activation data;

calculating an optimal price for the virtual advertising product by analyzing at least one of the temporal data and the geographical data of the advertisement activation data; and

leasing the virtual advertising product to an advertiser based on the optimal price calculated.

2. The method of claim 1, further comprising:

generating a customized advertisement to a user of the mobile device based on an analysis of at least one of the temporal data, the geographical data, the optimal price, and a content of the advertisement activation data.

3. The method of claim 1, further comprising:

decoding the advertisement activation data when the advertisement activation data is the coded data comprising at least one of a quick response (QR) code, a scan code, a bar code, a matrix code, and a graphic code.

4. The method of claim 1, further comprising:

extracting a set of user data from the user of the mobile device; and

taking into account the set of user data when calculating the optimal price for the virtual advertising product.

5. The method of claim 4, wherein:

the set of user data comprises at least one of a gender data of the user, an age data of the user, and a contact information data of the user.

6. The method of claim 1, further comprising:

continuously configuring the optimal price for the virtual advertising product based on an analysis of at least one of the set of user data and a popularity metric of the virtual advertising product.

7. The method of claim 1, wherein:

the customized advertisement comprises at least one of a text advertisement, an advertisement image, and a multimedia advertisement.

8. The method of claim 1, wherein:

the advertisement activation data is captured through a third-party photography sharing application implemented on the mobile device and the customized advertisement is presented through the third-party photography sharing application implemented on the mobile device.

9. A server to lease a virtual advertisement product performed comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to:

receive an advertisement activation data from a mobile device comprising an image capture component,

wherein the advertisement activation data comprises at least one of an image data, a coded data, a text data, and a multimedia data captured by the mobile device;

extract at least one of a temporal data and a geographical data concerning the advertisement activation data from the mobile device;

query a repository database for a stored copy of the advertisement activation data;

add the advertisement activation data to the repository database if the stored copy of the advertisement data is not found;

construct a virtual advertising product based on the advertisement activation data;

calculate an optimal price for the virtual advertising product by analyzing at least one of the temporal data and the geographical data of the advertisement activation data; and

lease the virtual advertising product to an advertiser based on the optimal price calculated.

10. The server of claim 9, further comprising instructions to:

generate a customized advertisement to a user of the mobile device based on an analysis of at least one of the temporal data, the geographical data, the optimal price, and a content of the advertisement activation data.

11. The server of claim 9, further comprising instructions to:

decode the advertisement activation data when the advertisement activation data is the coded data comprising at least one of a quick response (QR) code, a scan code, a bar code, a matrix code, and a graphic code.

12. The server of claim 9, further comprising instructions to:

extract a set of user data from the user of the mobile device; and

take into account the set of user data when calculating the optimal price for the virtual advertising product.

13. The server of claim 12, wherein:

the set of user data comprises at least one of a gender data of the user, an age data of the user, and a contact information data of the user.

14. The server of claim 9, further comprising instructions to:

continuously configure the optimal price for the virtual advertising product based on an analysis of at least one of the set of user data and a popularity metric of the virtual advertising product.

15. The server of claim 9, wherein:

the customized advertisement comprises at least one of a text advertisement, an advertisement image, and a multimedia advertisement.

16. The server of claim 9, wherein:

the advertisement activation data is captured through a third-party photography sharing application implemented on the mobile device and the customized advertisement is presented through the third-party photography sharing application implemented on the mobile device.