TECHNIQUES IN TRANSIT ADVERTISING
First Claim
1. A method of providing customized information for advertisements in a transit system, the method comprising:
- retrieving a first set of information, wherein the first set of information is indicative of one or more preferences of a user of the transit system regarding advertising;
retrieving a second set of information associated with a plurality of transactions of the user of the transit system, wherein;
each of the plurality of transactions is associated with an entry or exit of the user of the transit system at an access control point of the transit system; and
the second set of information includes a time and location of each of the plurality of transactions;
generating, with a processing unit, a request for an advertisement based on the first set of information and the second set of information; and
sending the request for the advertisement.
1 Assignment
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Accused Products
Abstract
Embodiments of systems and methods are disclosed for providing messages based on an identified ridership pattern of a user of a transit system. Embodiments can include receiving information associated with a plurality of transactions of the user of the transit system, and identifying a ridership pattern of the user of the transit system. A predicted time and duration that the user of the transit system will be at a predicted location can be determined based, at least in part, on the identified ridership pattern. A message can be formulated using this information, and the message can be sent to the user or other message subscriber. Messages can include a variety of information, including advertisements, transit status updates, and more.
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Citations
25 Claims
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1. A method of providing customized information for advertisements in a transit system, the method comprising:
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retrieving a first set of information, wherein the first set of information is indicative of one or more preferences of a user of the transit system regarding advertising; retrieving a second set of information associated with a plurality of transactions of the user of the transit system, wherein; each of the plurality of transactions is associated with an entry or exit of the user of the transit system at an access control point of the transit system; and the second set of information includes a time and location of each of the plurality of transactions; generating, with a processing unit, a request for an advertisement based on the first set of information and the second set of information; and sending the request for the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for providing customized information for advertisements in a transit system, the system comprising:
a predictive unit configured to; retrieve a first set of information, wherein the first set of information is indicative of one or more preferences of a user of the transit system regarding advertising; retrieve a second set of information associated with a plurality of transactions of the user of the transit system, wherein; each of the plurality of transactions is associated with an entry or exit of the user of the transit system at an access control point of the transit system; and the second set of information includes a time and location of each of the plurality of transactions; generate, with a processing unit, a request for an advertisement based on the first set of information and the second set of information; and send the request for the advertisement. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. One or more machine-readable media having a set of instructions stored thereon for sending requests for advertisements, the instructions causing one or more machines to:
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retrieve a first set of information, wherein the first set of information is indicative of one or more preferences of a user of the transit system regarding advertising; retrieve a second set of information associated with a plurality of transactions of the user of the transit system, wherein; each of the plurality of transactions is associated with an entry or exit of the user of the transit system at an access control point of the transit system; and the second set of information includes a time and location of each of the plurality of transactions; generate, with a processing unit, a request for an advertisement based on the first set of information and the second set of information; and send the request for the advertisement. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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Specification