SYSTEMS AND METHODS TO PROVIDE TRANSPORT AWARE GEOFENCES
First Claim
1. A method comprising:
- receiving, on a publication system using one or more processors, ad campaign data, the ad campaign data including a point of interest (POI), a target transport time, and a plurality of target transportation modes;
generating, using the one or more processors, a plurality of geofences around the POI, each geofence of the plurality of geofences representing one of the plurality of target transportation modes and sized based on the target transport time; and
delivering, using the one or more processors, advertisements based on the ad campaign data to a mobile device in response to the mobile device being within one of the plurality of geofences.
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Accused Products
Abstract
Systems and methods for delivering transport aware publications to users in a network-based environment are discussed. In an example, a method for delivering transport aware advertisements can include receiving user-related location data, determining if a user is inside a transport time defined geofence, generating an advertisement, transmitting the advertisement, and optionally updating the advertisement. The transport time defined geofence may be specified by an advertiser to be directed to a set of users who are capable of traveling to a point of interest, such as a retail location, in the specified time period. The advertisement may be updated and include a dynamic content portion of the advertisement, and at least the updated dynamic content portion may be transmitted to the user. The advertisement is generated based at least in part on the user-related location data and transport data.
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Citations
26 Claims
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1. A method comprising:
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receiving, on a publication system using one or more processors, ad campaign data, the ad campaign data including a point of interest (POI), a target transport time, and a plurality of target transportation modes; generating, using the one or more processors, a plurality of geofences around the POI, each geofence of the plurality of geofences representing one of the plurality of target transportation modes and sized based on the target transport time; and delivering, using the one or more processors, advertisements based on the ad campaign data to a mobile device in response to the mobile device being within one of the plurality of geofences. - View Dependent Claims (2, 3, 4)
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5. A publication method comprising:
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receiving, from a device over a network, device data indicating a location of the device; calculating, on a publication system coupled to the network using one or more processors, a transport time from the location of the device to a location of a point of interest (POI) based at least in part on the device data and the location of the point of interest; generating a publication, based at least in part on the transport time, the publication including a content portion related at least in part to the point of interest; and transmitting the publication over the network to the device. - View Dependent Claims (6, 7, 8, 9, 10)
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11. A transport-aware publication system comprising:
a server including one or more processors, the one or more processors configured to execute modules, and transmit, over a network connection to a device, a publication, the modules including; an advertiser module configured to receive a location for a point of interest and a target travel time; a location module configured to receive, from a device over the network connection, device data; a routing module configured to determine a transport time from the device to the location of the point of interest based at least in part on the device data and the location of the point of interest; and an advertisement generation module configured to generate, based at least in part on the device data, the publication including a content portion to display data related to the point of interest when the transport time is within the target travel time, and to transmit the publication to the device over the network connection. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A machine-readable storage medium including instructions that, when executed by a machine, cause the machine to:
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receive, from a device over a network connection, device data indicating a location of the device; determine a transport time from the location of the device to a location of a point of interest based at least in part on the device data and the location of the point of interest; generate a publication, based at least in part on the transport time, the publication including a content portion related at least in part to the point of interest; and transmit the publication over the network connection to the device. - View Dependent Claims (19, 20, 21, 22)
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23. A method comprising:
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transmitting location data, from a device over a network, the location data indicating a current location of the device; and receiving, in response to transmitting the location data, a publication over the network at the device, the publication being based at least in part on a calculated transport time from the current location of the device to a point of interest, the publication including a content portion related at least in part to the point of interest. - View Dependent Claims (24, 25, 26)
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Specification