MEASURING AND ALTERING TOPIC INFLUENCE ON EDITED AND UNEDITED MEDIA

• US 20140156673A1
• Filed: 11/30/2012
• Published: 06/05/2014
• Est. Priority Date: 11/30/2012
• Status: Active Grant

• Current Assignee: Wrp IP Management, LLC
• Original Assignee: International Business Machines Corporation
• Inventors: Mehta, Sameep, Simon, Nisanth M., Subramaniam, L. Venkata, Sachan, Mrinmaya
• Granted Patent: US 8,965,867 B2
• Time in Patent Office: Days
• US Class Current: 707/748
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: H04L 67/025 for remote control or remote monitoring of applications

Abstract

Methods and arrangements for measuring and utilizing media topic influence. A publically disseminated media transmission is received. Public influence of the media transmission is measured via: identifying one or more media sources used to disseminate the media transmission; and obtaining one or more predetermined influence values associated with the one or more media sources.

Claims

1. A method for measuring and altering media topic influence, said method comprising:

utilizing a processor to execute computer code configured to perform the steps of;

receiving a publically disseminated media transmission; and

measuring public influence of the media transmission via;

identifying one or more media sources used to disseminate the media transmission; and

obtaining one or more predetermined influence values associated with the one or more media sources.

2. The method according to claim 1, wherein:

said identifying comprises identifying a topic associated with the media transmission, and determining subtopics related to the topic; and

said obtaining comprises obtaining a predetermined influence value associated with the topic and subtopics.

3. The method according to claim 2, comprising automatically determining at least one aspect of a story planting strategy based on the measured influence of the topic and subtopics.

4. The method according to claim 2, wherein said obtaining comprises measuring influence with respect to media sources employed in disseminating the topic, and thereupon ranking the media sources.

5. The method according to claim 4, wherein said ranking comprises ranking on the basis of at least one of:

local influence, global influence, circulation, received comments, traffic at a media source.

6. The method according to claim 4, wherein said ranking is based on a relative importance of a medium in disseminating the topic with respect to a predetermined geographical region.

7. The method according to claim 1, wherein said obtaining comprises measuring influence with respect to at least one parameter of the media transmission selected from the group consisting of:

time, geographical reach, and medium of transmission.

8. The method according to claim 1, wherein the media transmission comprises one or more of:

a news media transmission, and a microblog transmission.

9. The method according to claim 1, wherein said obtaining comprises calculating at least one of:

a number of positive words; and

a number of negative words.

10. The method according to claim 8, wherein said calculating comprises employing at least one of:

a negation dictionary, and a weighted positive-negative dictionary.

11. An apparatus comprising:

at least one processor; and

a computer readable storage medium having computer readable program code embodied therewith and executable by the at least one processor, the computer readable program code comprising;

computer readable program code configured to receive a publically disseminated media transmission; and

computer readable program code configured to measure public influence of the media transmission via;

identifying one or more media sources used to disseminate the media transmission; and

obtaining one or more predetermined influence values associated with the one or more media sources.

12. A computer program product comprising:

a computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising;

computer readable program code configured to receive a publically disseminated media transmission; and

computer readable program code configured to measure public influence of the media transmission via;

identifying one or more media sources used to disseminate the media transmission; and

obtaining one or more predetermined influence values associated with the one or more media sources.

13. The computer program product according to claim 12, wherein said computer readable program code is configured to:

identify a topic associated with the media transmission, and determining subtopics related to the topic; and

obtain a predetermined influence value associated with the topic and subtopics.

14. The computer program product according to claim 13, wherein said computer readable program code is configured to automatically determine at least one aspect of a story planting strategy based on the measured influence of the topic and subtopics.

15. The computer program product according to claim 13, wherein said computer readable program code is configured to measure influence with respect to media sources employed in disseminating the topic, and thereupon rank the media sources.

16. The computer program product according to claim 15, wherein said computer readable program code is configured to rank on the basis of at least one of:

local influence, global influence, circulation, received comments, and traffic at a media source.

17. The computer program product according to claim 15, wherein the ranking is based on a relative importance of a medium in disseminating the topic with respect to a predetermined geographical region.

18. The computer program product according to claim 12, wherein said computer readable program code is configured to measure influence with respect to at least one parameter of the media transmission selected from the group consisting of:

time, geographical reach, and medium of transmission.

19. The computer program product according to claim 12, wherein the media transmission comprises one or more of:

a news media transmission, and a microblog transmission.

20. A method for measuring and altering media topic influence, said method comprising:

utilizing a processor to execute computer code configured to perform the steps of;

receiving a publically disseminated media transmission;

identifying a topic in the media transmission;

determining subtopics related to the topic; and

measuring public influence of the topic and subtopics.