SELECTION OF REGION-SPECIFIC BRAND PAGES BASED ON LOCATION INFORMATION OF SOCIAL NETWORKING SYSTEM USERS

• US 20140156749A1
• Filed: 12/05/2012
• Published: 06/05/2014
• Est. Priority Date: 12/05/2012
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Kanter, Jeffrey Andrew, Lindamood, Jack William
• Granted Patent: US 10,373,202 B2
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A social networking system generates a region-specific brand page for presentation to a requesting a brand paged based on location information associated with the user. The region-specific brand page includes data about the brand and aggregated data about users'"'"' actions associated with the brand in the social networking system and is presented in a format determined in part by the location information associated with the user. Additionally, the region-specific brand page may include data describing interactions with the brand by users connected to the user viewing the brand page, even if the connected users are associated with location information associated with a different geographic region than the user.

Claims

1. A method comprising:

storing, in a social networking system, a plurality of region-specific brand pages associated with an entity, each region-specific brand page associated with location information identifying a geographic region in which the region-specific brand page is presented;

receiving a request from a viewing user for a brand page maintained by a social networking system, the brand page associated with the entity;

determining location information associated with the viewing user;

selecting a region-specific brand page based on the location information associated with the viewing user;

retrieving data for inclusion in the selected region-specific brand page describing interactions between users connected to the viewing user and one or more objects in the social networking system associated with the entity; and

presenting the selected region-specific brand page including the retrieved data to the user.

2. The method of claim 1, wherein the interactions are selected from a group consisting of:

expressing a preference for an object associated with the entity, checking-in to a location associated with the entity, sharing content associated with the entity, posting a content associated with the user to the social networking system, posting a photograph associated with the entity, and any combination thereof.

3. The method of claim 1, wherein at least one user connected to the viewing user is associated with location information within a different geographic region as a geographic region including the location information associated with the viewing user.

4. The method of claim 1, wherein selecting the region-specific brand page based on the location information associated with the viewing user comprises:

selecting a region-specific brand page associated with location information matching the location information associated with the viewing user.

5. The method of claim 1, wherein selecting the region-specific brand page based on the location information associated with the viewing user comprises:

selecting a region-specific brand page associated with location information within a threshold distance of the location information associated with the viewing user.

6. The method of claim 1, wherein the selected region-specific brand page includes content presented in a language associated with a geographic region including the location information associated the selected region-specific brand page.

7. The method of claim 1, wherein the selected region-specific brand page includes content associated with a geographic region including the location information associated the selected region-specific brand page.

8. The method of claim 1, wherein determining location information associated with the viewing user comprises:

receiving a location associated with the viewing user from the viewing user.

9. The method of claim 1, wherein determining location information associated with the viewing user comprises:

retrieving actions associated with the viewing user by the social networking system;

determining location information associated with the viewing user based on the retrieved actions.

10. The method of claim 9, wherein the actions associated with the viewing user are selected from a group consisting of:

checking-into a location, tagging a location in a photograph, tagging a location in content provided to the social networking system, and any combination thereof.

11. The method of claim 10, wherein the data for inclusion in the selected region-specific brand page based on the stored interactions between the users of the social networking system and one or more of the plurality of region-specific brand pages associated with the entity comprises a total number of check-ins associated with the plurality of region-specific brand pages associated with the entity.

12. The method of claim 10, wherein the data for inclusion in the selected region-specific brand page based on the stored interactions between the users of the social networking system and one or more of the plurality of region-specific brand pages associated with the entity comprises a total number of users of the social networking system expressing a preference for at least one of the plurality of region-specific brand pages.

13. The method of claim 10, wherein selecting the region-specific brand page based on the location information associated with the viewing user comprises:

selecting a region-specific brand page associated with location information matching the location information associated with the viewing user.

14. The method of claim 10, wherein selecting the region-specific brand page based on the location information associated with the viewing user comprises:

selecting a region-specific brand page associated with location information within a threshold distance of the location information associated with the viewing user.

15. The method of claim 10, wherein the selected region-specific brand page includes content presented in a language associated with a geographic region including the location information associated the selected region-specific brand page.

16. The method of claim 10, wherein the selected region-specific brand page includes content associated with a geographic region including the location information associated the selected region-specific brand page.

17. The method of claim 10, wherein determining location information associated with the viewing user comprises:

receiving a location associated with the viewing user from the viewing user.

18. The method of claim 10, wherein determining location information associated with the viewing user comprises:

retrieving actions associated with the viewing user by the social networking system;

determining location information associated with the viewing user based on the retrieved actions.

10-1. A method comprising:

storing, in a social networking system, a plurality of region-specific brand pages associated with an entity, each region-specific brand page associated with location information identifying a geographic region in which the region-specific brand page is presented;

storing interactions between users of the social networking system and one or more of the plurality of region-specific brand pages associated with the entity;

receiving a request from a viewing user for a brand page maintained by a social networking system, the brand page associated with the entity;

determining location information associated with the viewing user;

selecting a region-specific brand page based on the location information associated with the viewing user;

generating data for inclusion in the selected region-specific brand page based on the stored interactions between the users of the social networking system and one or more of the plurality of region-specific brand pages associated with the entity; and

presenting the selected region-specific brand page including the retrieved data to the user.