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DEVICE, SYSTEM, AND METHOD OF PROVIDING CUSTOMIZED CONTENT

  • US 20140164099A1
  • Filed: 12/12/2013
  • Published: 06/12/2014
  • Est. Priority Date: 12/12/2012
  • Status: Abandoned Application
First Claim
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1. A method for providing an advertisement customized to displayed content, comprising:

  • receiving a request to display at least one advertisement to be displayed along with a web object embedded in a webpage;

    searching a creative database for a data entry matching the web object designated in the request;

    selecting, using a plurality of ad-selection rules, at least one advertisement associated with the matching web object, wherein each of the at least one selected advertisements satisfies at least one of the plurality of ad-selection rules;

    determining a timing, a location, and an appearance of animation associated with each of the at least one selected advertisements, wherein the timing and the location respectively define when and where each of the at least one selected advertisements is displayed with respect to the web object; and

    generating a response encapsulating each of the at least one selected advertisements and the respective timing, location, and the appearance of animation associated therewith.

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