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SYSTEMS AND METHODS FOR STATISTICAL DYNAMIC GEOFENCING

  • US 20140164118A1
  • Filed: 12/06/2012
  • Published: 06/12/2014
  • Est. Priority Date: 12/06/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, on an advertising server using one or more processors, a location-based campaign request including a list of points of interest (POIs) and a target demographic parameter;

    analyzing, using the one or more processors, demographic data in geographic areas surrounding at least a portion of the POIs in the list of POIs, the demographic data including data related to the target demographic parameter;

    determining a geofence parameter based on the analyzing the demographic data related to the target demographic parameter;

    generating a geofence around a POI in the list of POIs based at least in part on the location-based campaign request, wherein a size or a shape of the geofence is based at least in part on the geofence parameter; and

    distributing, over a network from the advertising server, location-aware advertisements to a plurality of mobile devices within the geofence.

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