INFORMATION DELIVERY DEVICE AND INFORMATION DELIVERY METHOD

• US 20140164128A1
• Filed: 12/06/2013
• Published: 06/12/2014
• Est. Priority Date: 12/10/2012
• Status: Abandoned Application

• Current Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Original Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Inventors: TAKEDA, Kazuki
• Application Number:
  US14/099,349
• Publication Number:
  US 20140164128A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

An information delivery device is provided. Advertisement information, key information, delivery information, and priority information are stored. One piece of advertisement information is transmitted to an advertisement providing device based on priority information. Input information input to a terminal is received. It is determined whether a position of the terminal is within a predetermined region, and whether a correlation between the input information and the key information corresponding to the one piece of advertisement information is within a predetermined permissible range. Based on the result of determination, delivery information corresponding to the one piece of advertisement information is delivered to the terminal. Transmission of relevant information related to the delivery information is detected. The priority information corresponding to the one piece of advertisement information is generated based on at least one of delivery of the delivery information and transmission of the relevant information.

Claims

1. An information delivery device comprising:

an advertisement information database configured to store a plurality of pieces of advertisement information, a plurality of pieces of key information, a plurality of pieces of delivery information, and a plurality of pieces of priority information in association with one another;

an advertisement information transmitting unit configured to transmit one piece of advertisement information of the plurality of pieces of advertisement information to an advertisement providing device based on priority information corresponding to the one piece of advertisement information;

an input information receiving unit configured to receive input information input to a terminal;

a terminal position determining unit configured to determine whether a position of the terminal is within a predetermined region;

a correlation determining unit configured to determine whether a correlation between the input information and the key information corresponding to the one piece of advertisement information is within a predetermined permissible range;

an information delivering unit configured to deliver delivery information corresponding to the one piece of advertisement information to the terminal when the terminal position determining unit determined that the position of the terminal is within the predetermined region and the correlation determining unit determines that the correlation is within the predetermined permissible range;

a relevant information transmission detecting unit configured to detect transmission of relevant information related to the delivery information from the terminal that has received the delivery information delivered by the information delivering unit; and

a priority information generating unit configured to generate the priority information corresponding to the one piece of advertisement information based on at least one of delivery of the delivery information from the information delivering unit and transmission of the relevant information from the terminal.

2. The information delivery device according to claim 1, further comprising:

a condition information database configured to store the delivery information and condition information in association with each other, the condition information being a determination criterion for selecting delivery information to be delivered by the information delivering unit; and

a condition information receiving unit configured to receive an input of the condition information,

wherein the information delivering unit delivers the delivery information to the terminal according to content of the condition information received by the condition information receiving unit.

3. The information delivery device according to claim 1,

wherein the priority information generating unit generates the priority information corresponding to the one advertisement information based on at least one of the number of deliveries of the delivery information from the information delivering unit and the number of transmissions of the relevant information from the terminal.

4. The information delivery device according to claim 1,

wherein the advertisement information transmitting unit provides at least one of delivery number relevant information related to a number of deliveries of the delivery information from the information delivering unit and transmission number relevant information related to a number of transmissions of the relevant information from the terminal to the advertisement providing device together with the one advertisement information.

5. The information delivery device according to claim 1,

wherein when the terminal position determining unit determines that the position of the terminal is outside the predetermined region or when the correlation determining unit determines that the correlation is outside the predetermined permissible range, the information delivering unit transmits error information different from the delivery information to the terminal.

6. The information delivery device according to claim 1,

wherein the terminal position determining unit determines whether the position of the terminal is within the predetermined region using positional information specifying a current position of the terminal.

7. The information delivery device according to claim 1,

wherein the terminal position determining unit determines whether the position of the terminal is within the predetermined region based on at least one of GPS positioning information of the terminal and a communication path until the input information input to the terminal is received by the input information receiving unit.

8. The information delivery device according to claim 7,

wherein when the terminal position determining unit determines whether the position of the terminal is within the predetermined region based on the GPS positioning information and the communication path, and a determination based on the GPS positioning information contradicts a determination based on the communication path, priority is given to the determination based on the communication path.

9. The information delivery device according to claim 1,

wherein the advertisement information transmitting unit transmits the key information to the advertisement providing device together with the advertisement information.

10. An information delivery method causing a computer to execute, using an advertisement information database configured to store a plurality of pieces of advertisement information, a plurality of pieces of key information, a plurality of pieces of delivery information, and a plurality of pieces of priority information in association with one another:

transmitting one advertisement information of the plurality of pieces of advertisement information to an advertisement providing device based on priority information corresponding to the one advertisement information;

receiving input information input to a terminal;

determining whether a position of the terminal is within a predetermined region;

determining whether a correlation between the input information and the key information corresponding to the one advertisement information is within a predetermined permissible range;

delivering delivery information corresponding to the one advertisement information to the terminal when it is determined that the position of the terminal is within the predetermined region and it is determined that the correlation is within the predetermined permissible range;

detecting transmission of relevant information related to the delivery information from the terminal that has received the delivery information delivered in the delivering; and

generating the priority information corresponding to the one advertisement information based on at least one of delivery of the delivery information in the delivering and transmission of the relevant information from the terminal.

11. A computer readable storage medium having stored therein an information delivery program causing a computer to execute a process, using an advertisement information database configured to store a plurality of pieces of advertisement information, a plurality of pieces of key information, a plurality of pieces of delivery information, and a plurality of pieces of priority information in association with one another, the process comprising:

transmitting one advertisement information of the plurality of pieces of advertisement information to an advertisement providing device based on priority information corresponding to the one advertisement information;

receiving input information input to a terminal;

determining whether a position of the terminal is within a predetermined region;

determining whether a correlation between the input information and the key information corresponding to the one advertisement information is within a predetermined permissible range;

delivering delivery information corresponding to the one advertisement information to the terminal when it is determined that the position of the terminal is within the predetermined region and it is determined that the correlation is within the predetermined range;

detecting transmission of relevant information related to the delivery information from the terminal that has received the delivery information delivered in the delivering; and

generating the priority information corresponding to the one advertisement information based on at least one of delivery of the delivery information in the delivering and transmission of the relevant information from the terminal.