Client-Side Advertising Decisions
First Claim
Patent Images
1. A method comprising:
- by a client computing device, receiving a plurality of advertisements for presentation to a user associated with the client computing device;
by the client computing device, selecting from among the advertisements for presentation to the user based on information stored locally on the client computing device associated with a value of the advertisements with respect to the user;
by the client computing device, presenting to the user one or more of the advertisements as selected by the client computing device.
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Abstract
In one embodiment, a method includes a client computing device receiving one or more advertisements for presentation to a user associated with the client computing device. The client computing device selects from among the received advertisements for presentation to the user based on information stored locally on the client computing device and associated with a value of the advertisements with respect to the user. The client computing device then presents to the user one or more of the selected advertisements to the user.
12 Citations
20 Claims
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1. A method comprising:
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by a client computing device, receiving a plurality of advertisements for presentation to a user associated with the client computing device; by the client computing device, selecting from among the advertisements for presentation to the user based on information stored locally on the client computing device associated with a value of the advertisements with respect to the user; by the client computing device, presenting to the user one or more of the advertisements as selected by the client computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
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receive a plurality of advertisements for presentation to a user associated with the client computing device; select from among the advertisements for presentation to the user based on information stored locally on the client computing device associated with a value of the advertisements with respect to the user; present to the user one or more of the advertisements as selected by the client computing device. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A system comprising:
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one or more processors; and a memory coupled to the processors comprising instructions executable by the processors, the processors being operable when executing the instructions to; receive a plurality of advertisements for presentation to a user associated with the client computing device; select from among the advertisements for presentation to the user based on information stored locally on the client computing device associated with a value of the advertisements with respect to the user; present to the user one or more of the advertisements as selected by the client computing device.
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Specification