Enhanced augmented reality display for use by sales personnel

• US 20140164282A1
• Filed: 03/14/2013
• Published: 06/12/2014
• Est. Priority Date: 12/10/2012
• Status: Abandoned Application

• Current Assignee: Cloud Software Group
• Original Assignee: TIBCO Software Incorporated (Cloud Software Group)
• Inventors: Asbury, Stephen T.
• Application Number:
  US13/830,993
• Publication Number:
  US 20140164282A1
• Time in Patent Office: Days
• US Class Current: 705/345
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Employees of the sales and service industry have to deal with a lot of information regarding their customers and clients. Keeping all the information available and accessible is difficult, especially when only certain information is relevant to the sales and service employees while trying to assist customers and clients. The augmented reality system disclosed herein allows employees in the sales and service industry to have contextually relevant information about their customers and clients presented quickly and accurately to them using an augmented reality display device.

Claims

1. A system for providing contextual information in a display to sales or service personnel in a retail or service location, wherein the contextual information is placed in juxtaposition to real-world image information, the system comprising:

a) a store computer, the store computer operable to communicate with an image display device configured to display current location images and to provide the contextual information for display along with the current location images;

b) a program database that stores consumer preferences;

c) a rules/event engine in communication with the store computer, the rules/event engine operable to process the consumer preferences and to contextually associate the consumer preferences with the current location images;

d) consumer location processing circuitry for communicating with consumer location devices, whereby the store computer is operable to provide the contextual information in relation to the consumers'"'"' locations;

whereby the store computer receives the contextual information from the rules/event engine and receives the consumers'"'"' locations from the consumer location processing circuitry, and whereby the store computer is operable to provide the contextual information to the image display device in context with the consumers'"'"' locations.

2. The system of claim 1 wherein the image display device comprises augmented reality glasses.

3. The system of claim 1 wherein the image display device comprises an electronic video display.

4. The system of claim 1 wherein the sales or service personnel are retail salespersons in a retail store, wherein the program database is a loyalty program database, and wherein the contextual information displayed on the image display device comprises information based on consumer preferences juxtaposed with items for sale in the retail store.

5. The system of claim 1 wherein the consumer location processing circuitry includes sensors for detecting RF signals emanating from consumer portable devices.

6. The system of claim 5 wherein the consumer location processing circuitry uses triangulation to determine positions of the consumer portable devices.

7. The system of claim 1 wherein the consumer location processing circuitry uses GPS information from the consumer portable devices.

8. The system of claim 7 wherein the GPS information is transmitted directly from the consumer portable devices to the consumer location processing circuitry.

9. The system of claim 7 wherein the GPS information is accessed by the consumer location processing circuitry through an internet system.

10. The system of claim 1 wherein the store computer is further operable to able to detect when one of the augmented reality devices is directed towards a particular consumer.

11. The system of claim 10 wherein the store computer is located remotely from the retail or service location and is operable to communicate with the image display device remotely from the image display device.

12. The system of claim 11 wherein the store computer is a cloud-based computing resource.

13. The system of claim 10 wherein the store computer is operable to receive database information comprising a store map including products and product locations and to display the contextually relevant information near the consumer when the consumer is detected to be near to the product locations.

14. The system of claim 13 wherein the product is a service.

15. A system for providing contextual information in a display to sales or service personnel in a retail or service location, wherein the contextual information is placed in juxtaposition to real-world image information, the system comprising:

a) a store computer, the store computer operable to communicate with an image display device configured to display current location images and to provide the contextual information for display along with the current location images;

b) a rules/event engine in communication with the store computer, the rules/event engine operable to process consumer preferences stored in a consumer database and to contextually associate consumer preferences with the current location images;

c) consumer location processing circuitry for communicating with consumer location devices, whereby the store computer is operable to provide the contextual information in relation to the consumers'"'"' locations;

whereby the store computer receives the contextual information from the rules/event engine and receives the consumers'"'"' locations from the consumer location processing circuitry, and whereby the store computer is operable to provide the contextual information to the image display device in context with the consumers'"'"' locations.

16. A method for providing contextual information to sales or service personnel in a retail or service location, the method comprising:

a) providing a store map having a store layout including the placements of certain products or services in the store, the store map being stored in a computer accessible database;

b) gathering through consumer location processing circuitry at least one consumer location relative to the placements of the certain products or services in the store;

c) accessing from a database product or service preferences associated with the at least one located consumer;

d) computing through a rules/event engine contextual information to be placed in juxtaposition to real-world image information and in accordance with the location of the at least one consumer relative to the placements of certain products or services in the store; and

e) displaying the contextual information on image display devices used by the sales or service personnel in juxtaposition to the real-world image information.

17. The method of claim 16 wherein the image display device comprises augmented reality glasses.

18. The method of claim 16 wherein the image display device comprises an electronic video display.

19. The method of claim 16 wherein the consumer location processing circuitry is operable to gather the at least one consumer location by accessing the at least one consumer'"'"'s GPS information through network communications within the store.

20. The method of claim 16 wherein the consumer location processing circuitry is operable to gather the at least one consumer location by accessing the at least one consumer'"'"'s GPS information through an internet system.