Eliciting Event-Driven Feedback

• US 20140164511A1
• Filed: 12/11/2012
• Published: 06/12/2014
• Est. Priority Date: 12/11/2012
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Williams, Joshua, Hui, Daniel Jeng-Ping, Brewer, Jason, Moore, Justin, Jones, Keegan, Xue, Mao
• Granted Patent: US 9,210,228 B2
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Particular embodiments detect events associated with information about activities that a user has engaged in. The activities may be associated with a location or location-agnostic. Based on the received information, the social-networking system sends the user a request for follow-up information after an appropriate time delay. The time delay may vary based on the user activity and the context of the event that triggered the request. After the follow-up information is received, such information is stored in the social-networking system and may be used to determine recommendations, sponsored stories, advertisements, etc. to send to friends of the user. The information may also be used for ranking or filtering recommendations.

Claims

1. A method comprising:

receiving, by one or more processors associated with one or more computer servers, information about an activity of a first user, the information being received in association with an event triggered by the first user, the first user being associated with a user node in a social graph;

determining, by the one or more processors, a time to send the first user a request for further information about the activity;

sending, by the one or more processors, the request to the first user at the determined time; and

receiving, by the one or more processors, a response from the first user with the further information about the activity.

2. The method of claim 1, further comprising:

determining a reference date and time of the activity of the first user, wherein determination of the time to send the first user the request is based on the reference date and time.

3. The method of claim 1, wherein determination of the time to send the first user the request is based on a type of the event or information associated with the event.

4. The method of claim 1, further comprising:

determining, based on the information about the activity and the triggered event, that the first user may be able to provide further information about the activity.

5. The method of claim 1, further comprising:

storing the further information about the activity in association with one or more elements of the social graph.

6. The method of claim 1, wherein the information about the activity of the first user was received from a third-party system.

7. The method of claim 1, wherein the request for further information about the activity comprises a request to perform an action associated with the social graph.

8. The method of claim 1, wherein the information provided based on the further information about the activity of the first user comprises an advertisement, sponsored story, recommendation, or suggestion.

9. The method of claim 1, wherein the information provided based on the further information about the activity of the first user is ranked based on the further information, using a location-based ranking algorithm.

10. The method of claim 1, wherein the information provided based on the further information about the activity of the first user is provided to a user represented by a node in the social graph or an entity represented by a node in the social graph.

11. The method of claim 1, wherein the information provided based on the further information about the activity of the first user is provided to a third party associated with the activity of the first user.

12. The method of claim 1, further comprising:

providing information based on the further information about the activity.

13. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

receive, by one or more processors associated with one or more computer servers, information about an activity of a first user, the information being received in association with an event triggered by the first user, the first user being associated with a user node in a social graph;

determine, by the one or more processors, a time to send the first user a request for further information about the activity;

send, by the one or more processors, the request to the first user at the determined time; and

receive, by the one or more processors, a response from the first user with the further information about the activity.

14. The media of claim 13, wherein the software is further operable when executed to:

determine a reference date and time of the activity of the first user, wherein determination of the time to send the first user the request is based on the reference date and time and a type of the event or information associated with the event.

15. The media of claim 13, wherein the software is further operable when executed to:

determine, based on the information about the activity and the triggered event, that the first user may be able to provide further information about the activity.

16. The media of claim 13, wherein the software is further operable when executed to:

store the further information about the activity in association with one or more elements of the social graph.

17. A system comprising:

one or more processors associated with one or more computer servers associated with a social networking system; and

a memory coupled to the processors comprising instructions executable by the processors, the processors being operable when executing the instructions to;

receive information about an activity of a first user, the information being received in association with an event triggered by the first user, the first user being associated with a user node in a social graph;

determine a time to send the first user a request for further information about the activity;

send the request to the first user at the determined time; and

receive a response from the first user with the further information about the activity.

18. The system of claim 17, wherein the processors are further operable when executing the instructions to:

determine a reference date and time of the activity of the first user, wherein determination of the time to send the first user the request is based on the reference date and time and a type of the event or information associated with the event.

19. The system of claim 17, wherein the processors are further operable when executing the instructions to:

determine, based on the information about the activity and the triggered event, that the first user may be able to provide further information about the activity.

20. The system of claim 17, wherein the processors are further operable when executing the instructions to:

store the further information about the activity in association with one or more elements of the social graph.