DISPLAYING NEWS TICKER CONTENT BASED ON VALUE IN A SOCIAL NETWORKING SYSTEM
First Claim
1. A method comprising:
- receiving, at a social networking system, a request from a target user for news ticker content from a target user;
identifying a plurality of types of content for display in a news ticker;
determining a value to the social networking system of displaying each type of content in the news ticker based in part on characteristics of the target user;
selecting one or more of the types of content based on the determined values;
retrieving content associated with each of the selected one or more types of content; and
presenting the retrieved content in the news ticker.
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Accused Products
Abstract
A social networking system displays stories describing actions to a user in a news ticker. The stories may be selected so that a variety of types of stories, stories associated with a variety of users, or stories associated with a variety of actions are presented via the news ticker. Additionally, stories having a common characteristic, such as being associated with a common user, may be aggregated and a description of the aggregated stories is presented in the news ticker. For example, stories aggregated based on acting user may identify the user common to the stories and a description of the aggregated stories may be displayed. Further, the value to the social networking system of displaying different types of content may be used to modify how different types of content are displayed in the news ticker.
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Citations
16 Claims
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1. A method comprising:
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receiving, at a social networking system, a request from a target user for news ticker content from a target user; identifying a plurality of types of content for display in a news ticker; determining a value to the social networking system of displaying each type of content in the news ticker based in part on characteristics of the target user; selecting one or more of the types of content based on the determined values; retrieving content associated with each of the selected one or more types of content; and presenting the retrieved content in the news ticker. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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receiving, at a social networking system, a request from a target user for news ticker content; identifying a plurality of types of content for display in a news ticker; determining a value to the social networking system of displaying each type of content in the news ticker based in part on characteristics of the target user; selecting a type of content based on the determined values; selecting an additional type of content based on the determined values; allocating a portion of the news ticker to the selected type of content, a size of the portion of the news ticker based on the determined value associated with the selected type of content; allocating an additional portion of the news ticker to the selected additional type of content, a size of the additional portion of the news ticker based on the determined value associated with the selected additional type of content; presenting content associated with the selected type of content in the portion of the news ticker; and presenting content associated with the additional type of content in the additional portion of the news ticker. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A method comprising:
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receiving, at a social networking system, a request from a target user for news ticker content from a target user; identifying a plurality of types of content for display to the target user; determining a value to the social networking system of displaying each type of content to the target user based in part on characteristics of the target user; selecting a type of content based on the determined values; selecting an additional type of content based on the determined values; allocating a portion of a display to the selected type of content, a size of the portion of the display based on the determined value associated with the selected type of content; allocating an additional portion of the display to the selected additional type of content, a size of the additional portion of the display based on the determined value associated with the selected additional type of content; presenting content associated with the selected type of content in the portion of the display; and presenting content associated with the additional type of content in the additional portion of the display.
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Specification