ANALYSIS AND PREDICTION OF COUPON EFFECTIVENESS
First Claim
1. A computer-readable medium that stores executable instructions for distributing coupons, the executable instructions, when executed by a computer, causing the computer to perform acts comprising:
- analyzing first content of coupons and feedback on performance of said coupons to determine a first relationship between effectiveness of said coupons and said first content;
proposing, to an entity, second content for a coupon, said second content being based on what content, as determined from said first relationship, is likely to lead to an effective coupon campaign;
receiving, from said entity, a design of said coupon and distribution instructions for said coupon; and
distributing said coupon through electronic media channels based on said instructions.
3 Assignments
0 Petitions
Accused Products
Abstract
Coupons may be analyzed in order to determine the relationship between a coupon'"'"'s content and the coupon'"'"'s performance. In one example, a service delivers coupons to users, and receives feedback on the coupons'"'"' performance. For example, the service may receive information on how often users print a given coupon, or how often a coupon results in a conversion. The service may build a model of how a coupon'"'"'s features, and external events such as the weather, correlate with a coupon'"'"'s performance. The service may offer a portal that businesses use to design and disseminate coupons. The portal may suggest particular types of coupons, or particular coupon dissemination strategies, based on the models that have been built from analysis of prior coupons.
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Citations
20 Claims
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1. A computer-readable medium that stores executable instructions for distributing coupons, the executable instructions, when executed by a computer, causing the computer to perform acts comprising:
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analyzing first content of coupons and feedback on performance of said coupons to determine a first relationship between effectiveness of said coupons and said first content; proposing, to an entity, second content for a coupon, said second content being based on what content, as determined from said first relationship, is likely to lead to an effective coupon campaign; receiving, from said entity, a design of said coupon and distribution instructions for said coupon; and distributing said coupon through electronic media channels based on said instructions. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of distributing coupons, the method comprising:
using a processor to perform acts comprising; receiving a plurality of coupons; distributing said coupons through a plurality of channels; receiving feedback on effectiveness of said coupons based on whether said coupons are generating consumer interest; analyzing first content of said coupons and said feedback to determine a first relationship between said effectiveness and said first content; receiving a contact from an entity through a portal; proposing, to said entity through said portal, second content for a coupon, said second content being based on what content, as determined from said first relationship, is likely to lead to an effective coupon campaign; receiving, from said entity, a design of said coupon and distribution instructions for said coupon; and distributing said coupon through said channels based on said instructions. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A system for distributing coupons, the system comprising:
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a memory; a processor; and a component that is stored in said memory, that executes on said processor, that analyzes first content of coupons and feedback on performance of said coupons to determine a first relationship between effectiveness of said coupons and said first content, that proposes, to an entity, second content for a coupon, said second content being based on what content, as determined from said first relationship, is likely to lead to an effective coupon campaign, that receives, from said entity, a design of said coupon and distribution instructions for said coupon, and that distributes said coupon through electronic media channels based on said instructions. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification