APPARATUS AND METHOD FOR MEASURING ADVERTISING EFFECT

• US 20140172540A1
• Filed: 06/28/2013
• Published: 06/19/2014
• Est. Priority Date: 12/13/2012
• Status: Abandoned Application

• Current Assignee: Electronics and Telecommunications Research Institute
• Original Assignee: Electronics and Telecommunications Research Institute
• Inventors: LEE, Hyun-Jin, KIM, Hwa-Suk, LEE, Dong-Hun, JANG, Uk, KIM, Eun-Il
• Application Number:
  US13/930,954
• Publication Number:
  US 20140172540A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

An apparatus for measuring advertising effect includes a content providing unit configured to provide content including one or more advertisements according to a request of one or more fixed terminals, and an effect measuring unit configured to receive an advertisement reproduction/view log from the fixed terminal receiving the content from the content providing unit, and measure the advertising effect in cooperation with another system which provides advertisement-related information or sells an advertised product or service.

Claims

1. An apparatus for measuring advertising effect, comprising:

a content providing unit configured to provide content comprising one or more advertisements according to a request of one or more fixed terminals; and

an effect measuring unit configured to receive an advertisement reproduction/view log from the fixed terminal receiving the content from the content providing unit, and measure the advertising effect in cooperation with another system which manages an information and sale service providing website related to the advertisement comprised in the received advertisement reproduction/view log.

2. The apparatus of claim 1, wherein the advertisement reproduction/view log comprises information about the advertisement reproduced in the fixed terminal and an advertisement reproduction time.

3. The apparatus of claim 1, further comprising:

a profile storage unit storing information for checking a user who views advertisement content using the fixed terminal,

wherein the effect measuring unit retrieves a profile from the profile storage unit to check the user according to a user check request of the fixed terminal.

4. The apparatus of claim 1, wherein the effect measuring unit downloads an advertisement reproduction log generating module, which generates and transmits a reproduction log, to the fixed terminal.

5. The apparatus of claim 1, wherein the effect measuring unit acquires advertisement-related content access information or purchase information about an advertised product from the other system.

6. The apparatus of claim 1, further comprising:

a mobile terminal control unit configured to generate a customized mobile page comprising additional information or content related to the advertisement currently being reproduced in the fixed terminal according to a mobile page request from a mobile terminal, and provide the generated customized mobile page to the mobile terminal.

7. The apparatus of claim 6, wherein, when the mobile page is requested, the mobile terminal control unit checks a position of the mobile terminal, acquires schedule information about content currently being reproduced in the fixed terminal in a region in which the mobile terminal may receive the advertisement, and generates the customized mobile page according to the acquired schedule information.

8. The apparatus of claim 6,

wherein the mobile terminal control unit generates an advertisement monitoring log recording whether the mobile terminal has accessed advertisement-related content through the customized mobile page, and transmits the generated advertisement monitoring log to the effect measuring unit, and

wherein the effect measuring unit measures the advertising effect by analyzing the advertisement monitoring log.

9. The apparatus of claim 6, wherein the effect measuring unit measures the advertising effect by connecting to the other system and acquiring at least one of information about whether a user has retrieved advertisement-related additional information using the fixed terminal or the mobile terminal, information about whether related content has been accessed or the number of accesses, and information about whether an advertised product has been purchased.

10. A method of measuring advertising effect, comprising:

providing content comprising one or more advertisements according to a request of one or more fixed terminals;

receiving an advertisement reproduction/view log from the fixed terminal receiving the content; and

measuring the advertising effect in cooperation with another system which manages an information and sale service providing website related to the advertisement comprised in the received advertisement reproduction/view log.

11. The method of claim 10, further comprising:

performing a user check by retrieving a profile from a profile storage unit according to a user check request of the fixed terminal before the content is provided.

12. The method of claim 10, wherein the measuring comprises:

acquiring advertisement-related content access information or purchase information about an advertised product from the other system; and

measuring the advertising effect by analyzing the acquired information.

13. The method of claim 10, further comprising:

receiving a mobile page request from a mobile terminal;

generating a customized mobile page comprising additional information or content elated to an advertisement currently being reproduced in the fixed terminal; and

providing the generated customized mobile page to the mobile terminal.

14. The method of claim 13, further comprising:

checking a position of the mobile terminal when the customized mobile page is requested; and

acquiring schedule information about the content currently being reproduced in the fixed terminal in a region in which the mobile terminal may receive the advertisement,

wherein the generating comprises;

generating the customized mobile page according to the acquired schedule information.

15. The method of claim 14, wherein the measuring comprises:

measuring the advertising effect by analyzing the advertisement monitoring log recording whether the mobile terminal has accessed advertisement-related content through the customized mobile page.

16. The method of claim 14, wherein the measuring comprises:

measuring the advertising effect by connecting to the other system and acquiring at least one of information about whether the fixed terminal or the mobile terminal has retrieved advertisement-related additional information, information about whether related content has been accessed or the number of accesses, and information about whether an advertised product has been purchased.