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EVENT BASED ADVERTISEMENT SELECTION

  • US 20140172542A1
  • Filed: 12/19/2013
  • Published: 06/19/2014
  • Est. Priority Date: 12/19/2012
  • Status: Abandoned Application
First Claim
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1. A method for selecting an advertisement (ad) to display in an ad spot, comprising:

  • accessing a database documenting a plurality of categories, each including at least one event item having geographical coordinates, an event occurrence time parameter and at least one descriptive parameter;

    receiving at least one theme definition selected for an advertising campaign;

    matching between said theme definition and at least one relevant category from said plurality of categories;

    assigning an ad from said advertising campaign to said at least one relevant category according to said matching;

    receiving a message indicative of a location of a user at a specific time from a client terminal associated with said user;

    finding an event item corresponding to said location and time;

    selecting an ad from said at least one relevant category which includes said corresponding event item; and

    sending said client terminal a response to said message, said response comprising instructions to present said ad on a display of said client terminal.

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