DIGITAL PERSONALIZATION SCHEMA FOR OFFERS
First Claim
1. A computer-implemented method to record offline redemptions of online offer acceptances, comprising:
- communicating, using the one or more computing devices, an offer identifier to a client computing device that is associated with a user that accepted the offer via the client computing device, the client computing device being remote from the one or more computing devices, the offer identifier being communicated for storing in the client computing device;
storing, using the one or more computing devices, the offer identifier in an offer information storage unit associated with the one or more computing devices;
receiving, using the one or more computing devices, the offer identifier from a merchant computing device associated with a merchant that redeemed the offer, the offer identifier having been received by the merchant computing device in connection with an offline redemption of the offer by the user that accepted the offer, receipt of the offer identifier from the merchant computing device indicating an offline redemption of the offer by the user;
storing, using the one or more computing devices, an indication of the offline redemption of the offer associated with the offer identifier in the offer information storage unit, based at least in part on receiving the offer identifier from the merchant computing device associated with the merchant that redeemed the offer;
determining, using the one or more computing devices, that the offer identifier stored in the client computing device matches the offer identifier having the indication of the offline redemption of the offer; and
communicating, using the one or more computing devices, one or more advertisements or offers to the client computing device in response to determining that the offer identifier stored in the client computing device matches the offer identifier having the indication of the offline redemption of the offer.
2 Assignments
0 Petitions
Accused Products
Abstract
An offer identifier is generated when an end user purchases an online offer via an application module on the end user'"'"'s remote client device. An offer receipt comprising the offer identifier is communicated to the purchaser, and the offer identifier is stored on the purchaser'"'"'s remote client device. The offer identifier is communicated to a merchant payment system when redeeming the offer offline at the merchant'"'"'s store and then communicated to the offer redemption recording system. The offer redemption recording system lists the offer identifier received from the merchant payment system as redeemed. The offer redemption recording system uses the listed offer identifiers to identify previous purchasers of online offers by searching for the matching offer identifiers on the purchaser'"'"'s remote client device when the purchaser uses the application module on the remote client device to access web sites associated with an ad server.
16 Citations
23 Claims
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1. A computer-implemented method to record offline redemptions of online offer acceptances, comprising:
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communicating, using the one or more computing devices, an offer identifier to a client computing device that is associated with a user that accepted the offer via the client computing device, the client computing device being remote from the one or more computing devices, the offer identifier being communicated for storing in the client computing device; storing, using the one or more computing devices, the offer identifier in an offer information storage unit associated with the one or more computing devices; receiving, using the one or more computing devices, the offer identifier from a merchant computing device associated with a merchant that redeemed the offer, the offer identifier having been received by the merchant computing device in connection with an offline redemption of the offer by the user that accepted the offer, receipt of the offer identifier from the merchant computing device indicating an offline redemption of the offer by the user; storing, using the one or more computing devices, an indication of the offline redemption of the offer associated with the offer identifier in the offer information storage unit, based at least in part on receiving the offer identifier from the merchant computing device associated with the merchant that redeemed the offer; determining, using the one or more computing devices, that the offer identifier stored in the client computing device matches the offer identifier having the indication of the offline redemption of the offer; and communicating, using the one or more computing devices, one or more advertisements or offers to the client computing device in response to determining that the offer identifier stored in the client computing device matches the offer identifier having the indication of the offline redemption of the offer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer program product, comprising:
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a non-transitory computer-executable storage device having computer-executable program instructions embodied thereon that when executed by a computer cause the computer to perform a method to record offline redemptions of online offer acceptances, the computer-executable instructions comprising; computer-executable program instructions to indicate that an offer having an offer identifier has been accepted via an online acceptance; computer-executable program instructions to receive the offer identifier of the accepted offer from a merchant computing device associated with a merchant that redeemed the offer, the offer identifier of the accepted offer having been received by the merchant computing device in connection with an offline redemption of the offer, receipt of the offer identifier from the merchant computing device indicating redemption of the offer; and computer-executable program instructions to associate an indication of the offline redemption of the offer with the indication of the online acceptance of the offer, based at least in part on receiving the offer identifier from the merchant computer device associated with the merchant that redeemed the offer. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system to record offline redemptions of online offer acceptances, comprising:
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a storage device; a network communication device; and a processor communicatively coupled to the storage device and the network communication device, wherein the processor executes application code instructions that are stored in the storage device and that cause the system to; communicate an offer identifier to a client computing device that is associated with a user that accepted the offer via the client computing device, the client computing device being remote from the one or more computing devices, the offer identifier being communicated for storing in the client computing device; receive the offer identifier from a merchant computing device associated with a merchant that redeemed the offer, the offer identifier having been received by the merchant computing device in connection with an offline redemption of the offer by the user that accepted the offer, receipt of the offer identifier from the merchant computing device indicating the offline redemption of the offer; associate an indication of the offline redemption of the offer, based at least in part on receiving the offer identifier from the merchant computing device associated with the merchant that redeemed the offer; determine that the client computing device has stored therein an offer identifier matching the offer identifier of the offer having the indication of the offline redemption associated therewith; and communicate one or more advertisements or offers to the client computing device in response to determining that the client computing device has stored therein an offer identifier matching the offer identifier of the offer having the indication of the offline redemption of the offer associated therewith. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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Specification