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Scoring Online Data for Advertising Servers

  • US 20140172547A1
  • Filed: 12/19/2012
  • Published: 06/19/2014
  • Est. Priority Date: 12/19/2012
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method, comprising:

  • generating, on a computing device, a plurality of variables using signature data that includes historic clickstream data and current clickstream data associated with an entity;

    identifying a subset of the plurality of variables using a covariance matrix for the plurality of variables;

    generating scores by applying the subset of the plurality of variables to models;

    generating weighted scores by associating weights with the scores, the weighted scores being usable for selecting online advertisements;

    receiving target data including online advertisement click data associated with the entity;

    generating new scores of the current data using the models; and

    modifying the weights associated with the new scores using the target data.

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