SYSTEMS AND METHODS FOR MONITORING USERS VIEWING MEDIA ASSETS
First Claim
Patent Images
1. A method for monitoring users viewing media assets, the method comprising:
- generating data associated with an attentiveness level of a user using a user device;
determining the attentiveness level of the user based on the generated data;
retrieving a first advertisement rule associated with an advertisement, wherein the first advertisement rule indicates a threshold attentiveness level required for display of the advertisement;
comparing the determined attentiveness level to the threshold attentiveness level; and
in response to determining the attentiveness level exceeds the threshold attentiveness level, transmitting an instruction to display the advertisement on a display device.
6 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems are described herein for monitoring a user accessing a media asset, determining an attentiveness level of the user, and in response to determining that the attentiveness level is above a threshold level, transmitting an instruction to display an advertisement on a display device. By transmitting the advertisement only when a user meets a threshold level of attentiveness, a media application may guarantee to a content/advertisement provider that an advertisement was viewed by the user.
-
Citations
21 Claims
-
1. A method for monitoring users viewing media assets, the method comprising:
-
generating data associated with an attentiveness level of a user using a user device; determining the attentiveness level of the user based on the generated data; retrieving a first advertisement rule associated with an advertisement, wherein the first advertisement rule indicates a threshold attentiveness level required for display of the advertisement; comparing the determined attentiveness level to the threshold attentiveness level; and in response to determining the attentiveness level exceeds the threshold attentiveness level, transmitting an instruction to display the advertisement on a display device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A system for monitoring users viewing media assets, the system comprising control circuitry configured to:
-
generate data associated with an attentiveness level of a user using a user device; determining the attentiveness level of the user based on the generated data; retrieve a first advertisement rule associated with an advertisement, wherein the first advertisement rule indicates a threshold attentiveness level required for display of the advertisement; compare the determined attentiveness level to the threshold attentiveness level; and in response to determining the attentiveness level exceeds the threshold attentiveness level, transmit an instruction to display the advertisement on a display device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
-
-
21-30. -30. (canceled)
Specification