Advertising system to solve the problem of click fraud
First Claim
1. A method for the transfer of advertisements and commissions between merchants and advertisement presenters, the method comprising the steps of:
- obtaining from a merchant an advertisement, and an amount of their profit margin they are willing to give up upon the advertisement resulting in a successful sale;
compiling a list of advertisements and making this list available to potential presenters of the advertisements;
providing a selected advertisement to a presenter of advertisements;
charging the merchant the decided profit margin upon the advertisement resulting in a successful sale; and
paying the advertisement presenter the decided profit margin less a specified payment calculation function.
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Abstract
A process for an advertising system that transfers advertisements and commissions between merchants and advertisement presenters in a no-risk “payment on purchase” way, avoiding click fraud, is disclosed. The disclosed process allows merchants to set an amount of their profit margin for a product to be paid to the presenter of one of their advertisements only upon a consequent successful sale. Further, it allows advertisement presenters, content site owners, to directly select advertisements from a compiled list of advertisements ordered by margin. This allows content site owners to use their knowledge of their reader'"'"'s purchase interests. The merchant pays the advertising system intermediary the decided margin upon a successful sale, and the advertising system pays the advertisement presenter. The advertising system'"'"'s payment to the advertisement presenter is subject to a payment transfer function, which obscures the profit margin of the merchant to protect this information from competitors.
6 Citations
18 Claims
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1. A method for the transfer of advertisements and commissions between merchants and advertisement presenters, the method comprising the steps of:
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obtaining from a merchant an advertisement, and an amount of their profit margin they are willing to give up upon the advertisement resulting in a successful sale; compiling a list of advertisements and making this list available to potential presenters of the advertisements; providing a selected advertisement to a presenter of advertisements; charging the merchant the decided profit margin upon the advertisement resulting in a successful sale; and paying the advertisement presenter the decided profit margin less a specified payment calculation function. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. An apparatus for the transfer of advertisements and commissions between merchants and advertisement presenters, the apparatus comprising:
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memories for storing client programs; memories for storing server programs; client processors and server processors for executing the programs, said programs comprising; code for obtaining from a merchant an advertisement, and an amount of their profit margin they are willing to give up upon the advertisement resulting in a successful sale; code for compiling a list of advertisements and making this list available to potential presenters of the advertisements; code for providing a selected advertisement to a presenter of advertisements; code for charging the merchant the decided profit margin upon the advertisement resulting in a successful sale; and code for paying the advertisement presenter the decided profit margin less a specified payment calculation function.
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18. A computer readable storage medium having recorded thereon a computer program or programs for directing a server or client processor to execute a method for the transfer of advertisements and commissions between merchants and advertisement presenters, said program comprising:
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code for obtaining from a merchant an advertisement, and an amount of their profit margin they are willing to give up upon the advertisement resulting in a successful sale; code for compiling a list of advertisements and making this list available to potential presenters of the advertisements; code for providing a selected advertisement to a presenter of advertisements; code for charging the merchant the decided profit margin upon the advertisement resulting in a successful sale; and code for paying the advertisement presenter the decided profit margin less a specified payment calculation function.
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Specification