Identifying Products As A Consumer Moves Within A Retail Store

• US 20140175162A1
• Filed: 12/20/2012
• Published: 06/26/2014
• Est. Priority Date: 12/20/2012
• Status: Abandoned Application

• Current Assignee: Walmart Apollo, LLC (WalMart Inc.)
• Original Assignee: Wal-Mart Stores Texas LLC (WalMart Inc.)
• Inventors: Argue, Stuart, Marcar, Anthony Emile
• Application Number:
  US13/723,085
• Publication Number:
  US 20140175162A1
• Time in Patent Office: Days
• US Class Current: 235/375
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

A computer-implemented method is disclosed herein. The method includes the step of receiving, at a processing device of a commerce server, a video signal containing a barcode from an augmented reality device worn by a consumer shopping in a retail store. The method also includes the step of identifying, with the processing device, the barcode in the video signal. The method also includes the step of correlating, with the processing device, the barcode with a product offered for sale in the retail store.

Claims

1. A method comprising:

receiving, at a processing device of a commerce server, a video signal containing a barcode from an augmented reality device worn by a consumer shopping in a retail store;

identifying, with the processing device, the barcode in the video signal; and

correlating, with the processing device, the barcode with a product offered for sale in the retail store.

2. The method of claim 1 further comprising:

transmitting, with the processing device, a signal containing information about the product to the augmented reality device.

3. The method of claim 1 wherein said receiving step further comprises:

receiving, at a processing device of a commerce server, a video signal containing a barcode not positioned in a center of a field of view of the video signal.

4. The method of claim 1 wherein said identifying step further comprises:

identifying, with the processing device, a two-dimensional barcode positioned on a front of the product.

5. The method of claim 1 wherein said identifying step further comprises:

identifying, with the processing device, a one-dimensional barcode positioned on the product.

6. The method of claim 1 wherein said identifying step further comprises:

identifying, with the processing device, a plurality of barcodes in the video signal.

7. The method of claim 1 further comprising:

prompting, with the processing device, the consumer to move the product such that a position of the barcode is moved closer to a center of a field of view of the video signal.

8. The method of claim 7 further comprising:

transmitting, with the processing device, a product recognition signal to the consumer in response to said prompting step.

9. The method of claim 8 wherein said transmitting step further comprises:

transmitting, with the processing device, a product recognition signal having at least one of video or audio data.

10. A commerce server comprising:

a processing device configured to receive a video signal from an augmented reality device worn by a consumer as the consumer moves within a retail store and including;

a video processing module configured to receive the video signal detect a presence of a barcode in the video signal;

an identification module configured to identify the barcode detected in the video signal; and

a correlation module configured to correlate the barcode identified by the identification module with a product offered for sale in the retail store.

11. The commerce server of claim 10 further comprising:

a transmission module configured to transmit a signal containing information about the product to the augmented reality device in response to the correlation of the barcode to the product by the correlation module.

12. The commerce server of claim 10 further comprising:

a position module configured to receive a position signal containing data corresponding to a location of the augmented reality device within the retail store and to function cooperatively with the correlation module and the identification module to confirm that the barcode has been accurately identified based on the position signal.

13. The commerce server of claim 10 further comprising:

a direction module configured to receive a direction signal containing data corresponding to a direction that the consumer is facing in the retail store and to function cooperatively with the correlation module and the identification module to confirm that the barcode has been accurately identified based on the direction signal.

14. The commerce server of claim 10 further comprising:

an orientation module configured to receive an orientation signal containing data corresponding to an orientation of the consumer'"'"'s head and to function cooperatively with the correlation module and the identification module to confirm that the barcode has been accurately identified based on the orientation signal.

15. The commerce server of claim 10 further comprising:

a product database containing the identities of products offered for sale in the retail store, the locations of products within the retail store, and the barcode associated with each product.

16. The commerce server of claim 10 further comprising:

a purchase history database containing a purchase history of the consumer.

17. A method comprising:

receiving, at a processing device of a commerce server, a video signal containing a barcode from an augmented reality device worn by a consumer shopping in a retail store, wherein the barcode is spaced from a center of a field of view of the video signal;

identifying, with the processing device, the barcode in the video signal;

correlating, with the processing device, the barcode with a product offered for sale in the retail store; and

transmitting, with the processing device, a signal containing information about the product to the augmented reality device.

18. The method of claim 17 further comprising:

assessing the accuracy of said identifying step with another signal received from the augmented reality device.

19. The method of claim 17 wherein said identifying step further comprises:

identifying, with the processing device, a two-dimensional barcode positioned on a front of the product.

20. The method of claim 17 wherein said identifying step further comprises:

identifying, with the processing device, a one-dimensional barcode positioned on the product.