SELECTING INFORMATIVE PRESENTATIONS BASED ON NAVIGATION CUES AND USER INTENT
First Claim
1. A method for providing information to a user, the method comprising:
- receiving, at a device, user input that specifies an intended destination;
determining that the device has entered within a specified proximity of the intended destination; and
in response to determining that the device has entered with the specified proximity of the intended destination, displaying one or more advertisements that are associated with the intended destination.
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Accused Products
Abstract
Promotional or informational materials are selected for presentation to mobile device users based at least in part on knowledge about where those users intend to go. If a user performs a points-of-interest search that evinces a particular intent, then the mobile device can select informational materials that are associated with that particular intent, and then display those informational materials. The informational materials selected can be limited to those that are mapped to a point of interest that the searching user selected from a list of points of interest that are relevant to the user'"'"'s specified intent. Additionally or alternatively, the mobile device might display only the informational materials that are mapped to a particular point of interest in response to detecting that the user has entered within a specified proximity of that particular point of interest, as determined through a global positioning system of the user'"'"'s mobile device.
64 Citations
20 Claims
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1. A method for providing information to a user, the method comprising:
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receiving, at a device, user input that specifies an intended destination; determining that the device has entered within a specified proximity of the intended destination; and in response to determining that the device has entered with the specified proximity of the intended destination, displaying one or more advertisements that are associated with the intended destination. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for providing information to a user, the method comprising:
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receiving, at a device, user input that specifies an intended destination; determining a route from a current location of the device to the intended destination; selecting, from a set of points of interest, one or more points of interest other than the intended destination that are within a specified distance of the route; and displaying one or more advertisements that are associated with the one or more points of interest. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A navigational system comprising:
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one or more processors; and a storage memory storing instructions executable by the one or more processors to cause the one or more processors to; determine a route from a current vehicle location to a specified destination, select, from a set of points of interest, one or more points of interest other than the intended destination that are within a specified distance of the route; and display one or more coupons that are associated with the one or more points of interest. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification