INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, INFORMATION PROCESSING PROGRAM, AND RECORDING MEDIUM HAVING STORED THEREIN INFORMATION PROCESSING PROGRAM

• US 20140180828A1
• Filed: 02/24/2012
• Published: 06/26/2014
• Est. Priority Date: 07/29/2011
• Status: Abandoned Application

• Current Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Original Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Inventors: Iwasaki, Narutaka
• Application Number:
  US14/235,263
• Publication Number:
  US 20140180828A1
• Time in Patent Office: Days
• US Class Current: 705/14.68
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Provided are an information processing apparatus, an information processing method, an information processing program, and a recording medium having stored therein the information processing program, which can perform control such that a display time of content information for a user is equal to or exceeds a time desired by a provider of the content information, or approaches the desired time as close as possible. The information processing apparatus performs control such that a display time for which content information of a time count target is displayed within a display area is counted, and the content information is continuously or intermittently displayed within the display area until the counted display time exceeds a display guarantee setting value set to the content information of the time count target.

Claims

1-14. -14. (canceled)

15. An information processing apparatus comprising:

a counting means that counts a display time for which content information preset as a count target of a display time is displayed within a display area of a displaying means; and

a display controlling means that continuously or intermittently displays the content information within the display area until the display time counted by the counting means exceeds a set time preset to the content information.

16. The information processing apparatus according to claim 15,

wherein the content information is transmitted from a server device for which sessions are established with a terminal device including the displaying means,

the information processing apparatus further comprises a first integrating means that integrates the display time, which is counted by the counting means, over the sessions, and

the display controlling means continuously or intermittently displays the content information within the display area until the display time integrated by the first integrating means exceeds the set time.

17. The information processing apparatus according to claim 15, further comprising:

an acquiring means that acquires the display time counted by the counting means and user identification information for identifying a user of a terminal device, from the terminal device including the displaying means; and

a second integrating means that integrates the display time acquired by the acquiring means in association with the user identification information, and

the display controlling means continuously or intermittently displays the content information within the display area of the terminal device associated with the user identification information until the display time integrated by the second integrating means exceeds the set time.

18. The information processing apparatus according to claim 17,

wherein the set time to be compared with the display time integrated by the second integrating means is set to more than a minimum time necessary when the user browses the content information.

19. The information processing apparatus according to claim 15, further comprising a third integrating means that integrates the display time, which is counted by the counting means, while being gathered by a plurality of users,

wherein the display controlling means continuously or intermittently displays the content information within the display area until the display time integrated by the third integrating means exceeds the set time.

20. The information processing apparatus according to claim 15,

wherein the content information is arranged on the web page displayed in the display area, and

when there is a user operation to shift the content information to the outside of the display area in a state in which the displaying of the web page is maintained, the display controlling means continuously or intermittently displays the content information within the display area until the display time counted by the counting means exceeds the set time.

21. The information processing apparatus according to claim 16,

wherein the content information is arranged on the web page displayed in the display area, and

when there is a user operation to shift the content information to the outside of the display area in a state in which the displaying of the web page is maintained, the display controlling means continuously or intermittently displays the content information within the display area until the display time counted by the counting means exceeds the set time.

22. The information processing apparatus according to claim 17,

wherein the content information is arranged on the web page displayed in the display area, and

when there is a user operation to shift the content information to the outside of the display area in a state in which the displaying of the web page is maintained, the display controlling means continuously or intermittently displays the content information within the display area until the display time counted by the counting means exceeds the set time.

23. The information processing apparatus according to claim 19,

wherein the content information is arranged on the web page displayed in the display area, and

when there is a user operation to shift the content information to the outside of the display area in a state in which the displaying of the web page is maintained, the display controlling means continuously or intermittently displays the content information within the display area until the display time counted by the counting means exceeds the set time.

24. The information processing apparatus according to claim 15,

wherein the counting means stops counting the display time when a time for which a user operation is not performed on the display area displaying the content information exceeds a preset count upper limit.

25. The information processing apparatus according to claim 21,

wherein the count upper limit is set based on a volume of other content information displayed within the display area together with the content information.

26. The information processing apparatus according to claim 19,

wherein the third integrating means integrates the display time counted by the counting means for each user of terminal devices including the displaying means, and

the counting means stops counting the display time of the content information displayed within the display area of the terminal device of the user, for which the display time integrated by the third integrating means for each user exceeds a preset count upper limit.

27. The information processing apparatus according to claim 15,

wherein the counting means stops counting the display time according to a change of the display area, in which the content information is displayed, from an active state to an inactive state.

28. The information processing apparatus according to claim 16,

wherein the counting means stops counting the display time according to a change of the display area, in which the content information is displayed, from an active state to an inactive state.

29. The information processing apparatus according to claim 17,

wherein the counting means stops counting the display time according to a change of the display area, in which the content information is displayed, from an active state to an inactive state.

30. The information processing apparatus according to claim 19,

wherein the counting means stops counting the display time according to a change of the display area, in which the content information is displayed, from an active state to an inactive state.

31. The information processing apparatus according to claim 15,

wherein the counting means counts the display time when a speed of a scroll of display content including the content information displayed in the display area is equal to or less than a predetermined speed.

32. The information processing apparatus according to claim 16,

wherein the counting means counts the display time when a speed of a scroll of display content including the content information displayed in the display area is equal to or less than a predetermined speed.

33. The information processing apparatus according to claim 17,

wherein the counting means counts the display time when a speed of a scroll of display content including the content information displayed in the display area is equal to or less than a predetermined speed.

34. The information processing apparatus according to claim 19,

wherein the counting means counts the display time when a speed of a scroll of display content including the content information displayed in the display area is equal to or less than a predetermined speed.

35. An information processing method, which is executed by a computer, the information processing method comprising:

a step of counting a display time for which content information preset as a count target of a display time is displayed within a display area of a displaying means; and

a step of continuously or intermittently displaying the content information within the display area until the counted display time exceeds a set time preset to the content information.