Advertising Platform
First Claim
Patent Images
1. A method, comprising:
- receiving, by a platform server having a processor, an advertisement to be displayed in an advertising section of a publisher'"'"'s webpage, wherein the advertisement is intended to be displayed for a predefined duration of time within the advertising section;
transmitting, by the platform server, the advertisement for display within the advertising section of the publisher'"'"'s webpage;
measuring, by the platform server, a total attention duration of a user to the advertisement displayed in the advertising section of the publisher'"'"'s webpage, the total attention duration of the user measured as a function of a duration of time the attention of the user was focused on the displayed advertisement, wherein the total attention duration of the user to the displayed advertisement is less than or equal to the predefined display duration of the advertisement; and
determining, by the platform server, a cost incurred for displaying the advertisement as a function of the total attention duration of the user to the displayed advertisement.
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Abstract
Introduced is a method for presenting online advertisements. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user, decreasing loss or waste in advertisement space and increasing opportunity for the publisher; and displaying advertisements only for an appropriate duration and charging advertisers according to the user'"'"'s exposure to the displayed advertisement.
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Citations
39 Claims
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1. A method, comprising:
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receiving, by a platform server having a processor, an advertisement to be displayed in an advertising section of a publisher'"'"'s webpage, wherein the advertisement is intended to be displayed for a predefined duration of time within the advertising section; transmitting, by the platform server, the advertisement for display within the advertising section of the publisher'"'"'s webpage; measuring, by the platform server, a total attention duration of a user to the advertisement displayed in the advertising section of the publisher'"'"'s webpage, the total attention duration of the user measured as a function of a duration of time the attention of the user was focused on the displayed advertisement, wherein the total attention duration of the user to the displayed advertisement is less than or equal to the predefined display duration of the advertisement; and determining, by the platform server, a cost incurred for displaying the advertisement as a function of the total attention duration of the user to the displayed advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 27, 28, 29, 30)
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11. A method, comprising:
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transmitting, by a platform server having a processor, an advertisement to be displayed to a user, wherein the advertisement is displayed in an advertising section of a publisher'"'"'s webpage, wherein the webpage of the publisher is being viewed by the user; and receiving, by the platform server, a cost incurred for displaying the advertisement to the user, the received cost computed as a function of a total attention duration of the user to the displayed advertisement, the total attention duration measured as a function of a duration of time the attention of the user was focused on the displayed advertisement. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system, comprising:
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at least one memory storing computer-executable instructions; and at least one processor configured to access the at least one memory and execute the computer-executable instructions to perform a set of acts, the acts including; receiving an advertisement to be displayed in an advertising section of a publisher'"'"'s webpage, wherein the advertisement is intended to be displayed for a predefined duration of time within the advertising section; transmitting the advertisement for display within the advertising section of the publisher'"'"'s webpage; measuring a total attention duration of a user to the advertisement displayed in the advertising section of the publisher'"'"'s webpage, the total attention duration measured as a function of a duration of time the attention of the user was focused on the displayed advertisement, wherein the total attention duration of the user to the displayed advertisement is less than or equal to the predefined display duration of the advertisement; and determining a cost incurred for displaying the advertisement as a function of the total attention duration of the user to the displayed advertisement. - View Dependent Claims (22, 23, 24, 25, 26)
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31. A method, comprising:
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detecting, by a platform server having a processor, a first request from a user to view a first webpage associated with an advertisement, the first webpage further being associated with an advertiser of the advertisement, the advertisement being displayed within a portion of a second webpage, wherein the first user request for the first webpage is provided through an action of the user within a portion of the displayed advertisement; measuring, by the platform server, a first total attention duration of the user to the first webpage displayed through a web browser, the first total attention duration of the user measured as a function of a duration of time the attention of the user was focused on the displayed first webpage, wherein the user utilizes the web browser to view the displayed first webpage; determining, by the platform server, a cost for displaying the advertisement as a function of the first measured total attention duration of the user to the displayed first webpage. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39)
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Specification