Customized Application For Proximity Transactions

• US 20140187228A1
• Filed: 02/14/2014
• Published: 07/03/2014
• Est. Priority Date: 12/13/2007
• Status: Active Grant

• Current Assignee: Blaze Mobile, Inc. (iWin, Inc.)
• Original Assignee: Blaze Mobile, Inc. (iWin, Inc.)
• Inventors: Fisher, Michelle
• Granted Patent: US 9,232,341 B2
• Time in Patent Office: Days
• US Class Current: 455/418
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading
• CPC Class Codes: H04M 1/72427 for supporting games or graphical animations
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/60 Subscription-based services using application servers or record carriers, e.g. SIM application toolkits
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A method and system for customizing a mobile application running on a mobile communication device of a user. In one implementation, the method includes providing the mobile application to the mobile communication device of the user, the mobile application having a generic platform; determining a special interest group (SIG) that is affiliated with the user; and customizing the generic platform of the mobile application based on information specific to the special interest group (SIG) that is affiliated with the user.

Claims

1. A method for providing a customized a mobile application running on a mobile communication device of a user, the method comprising:

providing a secure element coupled to a hand-held device that has a visual display, a first processor, a first communication channel which supports voice and data interactions at a first radio transceiver at the hand-held mobile device and a mobile application;

executing the mobile application using the mobile device processor wherein execution permits a user of the mobile device to conduct a near field communication (NFC) transaction with a NFC terminal, wherein execution of a near field communication application operating at an application layer above a physical layer is initiated by a secure element processor in response to the near field communication interaction from the NFC terminal to the secure element, the execution of the near field communication application automatically sending transaction data from the secure element to the NFC terminal without prior authentication, the secure element coupled to the mobile device; and

displaying customized information at the mobile application received from a management server received from a management server, wherein the management server retrieves customized information associated with the SIG.

2. The method of claim 1, wherein the customized information sent to the mobile communication device customizing the generic user interface to display one or more of a logo, advertisement, coupon, alert, notification, or map that is associated with the special interest group (SIG), the display effectuated by execution of the mobile application running on the mobile communication device.

3. The method of claim 2, wherein the special interest group (SIG) is one of a university, corporation, military, government, sports team, or alumni association.

4. The method of claim 1, wherein the secure element is physically coupled to the mobile device but electrically decoupled from the mobile device.

7. The method of claim 1, wherein the secure element application is a payment application.

8. The method of claim 1, wherein the secure element application is a coupon application.

9. The method of claim 1, wherein the secure element application is a ticketing application.

10. The method of claim 1, wherein the secure element application is an identity application.

12. The system of claim 10, wherein the customized information sent by the management server customizes the generic user interface of the mobile application by sending one or more of a logo, advertisement, coupon, alert, notification, or map that is associated with the special interest group (SIG) for display on the mobile application running on the mobile communication device.

11. A system for providing a customized a mobile application running on a mobile communication device of a user, the system comprising:

a mobile device comprising;

a mobile device display;

a mobile device radio transceiver;

a mobile device processor configured to execute the mobile application wherein execution permits a user of the mobile device to conduct a near field communication (NFC) transaction using a secure element coupled to the mobile device and NFC terminal, wherein execution of a secure element near field communication application operating at an application layer above a physical layer is initiated by a secure element processor in response to a near field communication interaction from the NFC terminal to the secure element, the execution of the near field communication application automatically sends transaction data from the secure element to the NFC terminal without prior authentication; and

a mobile device memory configured to maintain a mobile application which receives customized information from a management server;

wherein the management server retrieves customized information associated with the SIG.

5. The method of claim 11, wherein the secure element is included in a housing associated with the mobile device.

6. The method of claim 11, wherein the secure element is permanently embedded in the body of the mobile device

13. The System of claim 11, wherein the Special Interest Group (SIG) is one of a university, corporation, military, government, sports team, or alumni association.

14. The System of claim 11, wherein the secure element is physically coupled to the mobile device but electrically decoupled from the mobile device.

15. The System of claim 11, wherein the secure element is included in a housing associated with the mobile device.

16. The System of claim 11, wherein the secure element is permanently embedded in the body of the mobile device

17. The System of claim 11, wherein the secure element application is a payment application.

18. The System of claim 11, wherein the secure element application is a coupon application.

19. The System of claim 11, wherein the secure element application is a ticketing application.

20. The System of claim 11, wherein the secure element application is an identity application.