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Apparatus, System and Method for Location Detection and User Identification for Media Exposure Data

  • US 20140187268A1
  • Filed: 12/31/2012
  • Published: 07/03/2014
  • Est. Priority Date: 12/28/2012
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for correlating media exposure data with location data for a portable processing device, comprising the steps of:

  • receiving the media exposure data in a processing device, the media exposure data representing media that was one of received and reproduced on or near the portable processing device, wherein at least some of the media exposure data comprises page tag data;

    processing the media exposure data to determine at least one characteristic of the media;

    receiving location data from the portable processing device over a predetermined time period, wherein the location data is based on radio wave measurements;

    processing the location data to determine at least one identification for at least some of the location data; and

    processing the identification in the processing device to determine a correlation between the at least one identification and the determined characteristic.

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