DIRECTED CONTENT PRESENTATION
First Claim
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1. A method comprising:
- receiving, from a user device, a request for sponsored content;
identifying a sponsored content item responsive to the request;
determining a device type associated with the user device;
modifying one or more presentation parameters associated with the sponsored content item based at least in part on the device type associated with the user device; and
providing the sponsored content item having the modified presentation parameters to the user device.
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Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for content presentation. One of the methods includes, receiving, from a user device, a request for sponsored content; identifying a sponsored content item responsive to the request; determining a device type associated with the user device; modifying one or more presentation parameters associated with the sponsored content item based at least in part on the device type associated with the user device; and providing the sponsored content item having the modified presentation parameters to the user device.
24 Citations
20 Claims
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1. A method comprising:
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receiving, from a user device, a request for sponsored content; identifying a sponsored content item responsive to the request; determining a device type associated with the user device; modifying one or more presentation parameters associated with the sponsored content item based at least in part on the device type associated with the user device; and providing the sponsored content item having the modified presentation parameters to the user device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method comprising:
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creating a plurality of different versions of a sponsored content item, each version having a different set of presentation parameters; providing one of the different versions to each respective user of a plurality of users in response to respective requests for sponsored content items; logging, over time, user interactions associated with each of the different versions; selecting a particular version of the sponsored content item from the different versions based at least in part on the logged interactions; and providing the selected particular version in response to subsequent requests for content in which the sponsored content item is selected to be provided. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A system comprising:
one or more computers configured to perform operations comprising; receiving, from a user device, a request for sponsored content; identifying a sponsored content item responsive to the request; determining a device type associated with the user device; modifying one or more presentation parameters associated with the sponsored content item based at least in part on the device type associated with the user device; and providing the sponsored content item having the modified presentation parameters to the user device.
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20. A system comprising:
one or more computers configured to perform operations comprising; creating a plurality of different versions of a sponsored content item, each version having a different set of presentation parameters; providing one of the different versions to each respective user of a plurality of users in response to respective requests for sponsored content items; logging, over time, user interactions associated with each of the different versions; selecting a particular version of the sponsored content item from the different versions based at least in part on the logged interactions; and providing the selected particular version in response to subsequent requests for content in which the sponsored content item is selected to be provided.
Specification