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METHOD AND SYSTEM FOR PROVIDING DYNAMIC CONSUMER OFFERS

  • US 20140188617A1
  • Filed: 12/27/2012
  • Published: 07/03/2014
  • Est. Priority Date: 12/27/2012
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • determining a plurality of modification grid tiles mapping to a behavior continuum space, the behavior continuum space specifying a plurality of categorical adjacencies that include one or more gaps associated with a cost and a benefit;

    receiving location information associated with a mobile device as part of a consumption behavior modification service;

    identifying, by a processor, an applicable behavior modification grid tile of the plurality of modification grid tiles based on the location information;

    selecting one of a plurality of offers, the one of the plurality of offers being designated for the identified applicable behavior modification grid tile; and

    generating an incentive message specifying a behavior modification inducement incentive for transmission to the mobile device.

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