METHOD AND SYSTEM FOR PROVIDING DYNAMIC CONSUMER OFFERS
First Claim
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1. A method comprising:
- determining a plurality of modification grid tiles mapping to a behavior continuum space, the behavior continuum space specifying a plurality of categorical adjacencies that include one or more gaps associated with a cost and a benefit;
receiving location information associated with a mobile device as part of a consumption behavior modification service;
identifying, by a processor, an applicable behavior modification grid tile of the plurality of modification grid tiles based on the location information;
selecting one of a plurality of offers, the one of the plurality of offers being designated for the identified applicable behavior modification grid tile; and
generating an incentive message specifying a behavior modification inducement incentive for transmission to the mobile device.
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Abstract
An approach for providing consumption behavior modification is described. Location information associated with a mobile device is received as part of a consumption behavior modification service. An applicable behavior modification grid tile is identified based on the location information, wherein the behavior modification grid tile is among a plurality of modification grid tiles mapping to a behavior continuum space. One of a plurality of offers designated for the identified grid is selected. An incentive message specifying a behavior modification inducement incentive is generated for transmission to the mobile device.
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Citations
21 Claims
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1. A method comprising:
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determining a plurality of modification grid tiles mapping to a behavior continuum space, the behavior continuum space specifying a plurality of categorical adjacencies that include one or more gaps associated with a cost and a benefit; receiving location information associated with a mobile device as part of a consumption behavior modification service; identifying, by a processor, an applicable behavior modification grid tile of the plurality of modification grid tiles based on the location information; selecting one of a plurality of offers, the one of the plurality of offers being designated for the identified applicable behavior modification grid tile; and generating an incentive message specifying a behavior modification inducement incentive for transmission to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus comprising:
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at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, determine a plurality of modification grid tiles mapping to a behavior continuum space, the behavior continuum space specifying a plurality of categorical adjacencies that include one or more gaps associated with a cost and a benefit; receive location information associated with a mobile device as part of a consumption behavior modification service, identify an applicable behavior modification grid tile of the plurality of modification grid tiles based on the location information, select one of a plurality of offers, the one of the plurality of offers being designated for the identified applicable behavior modification grid tile, and generate an incentive message specifying a behavior modification inducement incentive for transmission to the mobile device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system comprising:
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a behavior propensity database configured to store a behavior modification grid specifying a plurality of modification grid tiles mapping to a behavior continuum space, wherein the behavior continuum space specifies a plurality of categorical adjacencies that include one or more gaps associated with a cost and a benefit; and a behavior modification campaign platform coupled to the behavior propensity database and configured to receive location information associated with a mobile device as part of a consumption behavior modification service, and to identify, by a processor, one of the behavior modification grid tiles based on the location information, wherein the behavior modification campaign platform is further configured to select one of a plurality of offers, the one of the plurality of offers being designated for the identified behavior modification grid tile, and to generate an incentive message specifying a behavior modification inducement incentive for transmission to the mobile device. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification