SYSTEM AND METHODS FOR REBROADCASTING OF RADIO ADS OVER OTHER MEDIUMS

• US 20140188619A1
• Filed: 12/28/2012
• Published: 07/03/2014
• Est. Priority Date: 12/28/2012
• Status: Active Grant

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Ravindran, Binuraj K., Sharma, Sridhar G.
• Granted Patent: US 9,633,374 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04H 20/02 Arrangements for relaying broadcast information
• CPC Class Codes: H04H 20/61 for local area broadcast, e.g. instore broadcast
• CPC Class Codes: H04H 60/92 for local area
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

A method and system for specifying content of interest using a digital radio broadcast receiver is described. A digital radio broadcast signal includes an alternate way of distributing content-rich Advertisements over the digital radio broadcast networks and rebroadcast these Advertisements over technologies like Bluetooth, Wi-Fi and the like to smart devices. A digital out-of-home network system will act as a bridge to relay the received Advertisements to smart devices.

Claims

1. A method to distribute advertisement content, the method comprising:

receiving a digital radio broadcast signal, the digital radio broadcast signal comprising advertising content; and

rebroadcasting the advertising content to at least one mobile device using a short-range wireless communication protocol.

2. The method in accordance to claim 1, wherein the advertisement content comprises identifying information selected from at least one of metadata, or identification tag to identify the advertising content to enable targeted advertisements.

3. The method of claim 1, wherein rebroadcasting comprises wirelessly transmitting using an IEEE 802.11 protocol.

4. The method of claim 1, wherein rebroadcasting comprises wirelessly transmitting using a Bluetooth protocol.

5. The method of claim 1, wherein rebroadcasting comprises wirelessly transmitting using an IEEE 802.15 protocol.

6. The method of claim 1, wherein rebroadcasting comprises wirelessly transmitting text and graphics to the mobile device.

7. The method of claim 1, wherein rebroadcasting comprises wirelessly transmitting audio and video to the mobile device.

8. The method of claim 2, wherein the rebroadcasting of the advertising content is delayed until an occurrence of a triggering event.

9. An apparatus comprising:

a digital signage system having at least one transceiver and processor coupled to a storage device having a set of instructions, wherein the set of instructions causes the digital signage system to;

receive a digital radio broadcast signal, the digital radio broadcast signal comprising advertising content; and

rebroadcast the advertising content to at least one mobile device using a short-range wireless communication protocol.

10. The apparatus in accordance to claim 9, wherein the advertisement content comprises identifying information selected from at least one of metadata, or identification tag to identify the advertising content to enable targeted advertisements.

11. The apparatus of claim 9, wherein a rebroadcast is wirelessly transmitting using an IEEE 802.11 protocol.

12. The apparatus of claim 9, wherein a rebroadcast is wirelessly transmitting using a Bluetooth protocol.

13. The apparatus of claim 9, wherein a rebroadcast is wirelessly transmitting using an IEEE 802.15 protocol.

14. The apparatus of claim 9, wherein a rebroadcast is wirelessly transmitting text and graphics to the mobile device.

15. The apparatus of claim 9, wherein a rebroadcast is wirelessly transmitting audio and video to the mobile device.

16. The apparatus of claim 10, wherein the rebroadcasting of the advertising content is delayed until an occurrence of a triggering event.

17. A computer readable non-transitory medium encoded with computer executable instructions, which when accessed, cause a machine to perform operations comprising:

controlling a transceiver at a digital signage system to perform receiving a digital radio broadcast signal comprising advertising content and to rebroadcast the advertising content to at least one mobile device using a short-range wireless communication protocol.

18. The computer readable medium encoded with computer executable instructions of claim 17, wherein the advertisement content comprises identifying information selected from at least one of metadata, or identification tag to identify the advertising content to enable targeted advertisements.

19. The computer readable medium encoded with computer executable instructions of claim 17, wherein a rebroadcast is wirelessly transmitting using an IEEE 802.11 protocol.

20. The computer readable medium encoded with computer executable instructions of claim 17, wherein a rebroadcast is wirelessly transmitting using a Bluetooth protocol.

21. The computer readable medium encoded with computer executable instructions of claim 17, wherein a rebroadcast is wirelessly transmitting using an IEEE 802.15 protocol.

22. The computer readable medium encoded with computer executable instructions of claim 17, wherein a rebroadcast is wirelessly transmitting text and graphics to the mobile device.

23. The computer readable medium encoded with computer executable instructions of claim 17, wherein a rebroadcast is wirelessly transmitting audio and video to the mobile device.

24. The computer readable medium encoded with computer executable instructions of claim 18, wherein the rebroadcasting of the advertising content is delayed until an occurrence of a triggering event.