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Dynamically and Predictively Updating Mobile Devices as Mobile Users Pass Through Projected Locations

  • US 20140188621A1
  • Filed: 03/06/2014
  • Published: 07/03/2014
  • Est. Priority Date: 09/22/2008
  • Status: Active Grant
First Claim
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1. A computer-readable storage device comprising computer-executable instructions that, when executed by a processor, cause the processor to perform operations comprising:

  • identifying, based on a threshold, an advertisement to send to a mobile device; and

    initiating, in response to identifying the advertisement, a transmission of the advertisement to the mobile device;

    wherein the threshold is based on at least one of;

    a distance from an anticipated stop for the mobile device;

    an amount of time expected to pass before the mobile device arrives at the anticipated stop;

    a time of day associated with the anticipated stop for the mobile device;

    ora type of area associated with the anticipated stop.

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