REACTIVE AD FORMATS
First Claim
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1. A method of adjusting the display settings of a served advertisement presented concurrently with an application on a data access device display, from within the application, the method comprising:
- identifying, within the application, a change in a display status of the application;
sending information about the identified change from the application to the served advertisement;
altering at least one of advertisement position within the application, advertisement orientation with respect to the device display, advertisement color scheme relative to the application, and advertisement animation relative to the display based on the identified change; and
presenting the altered advertisement on the display concurrently with the application;
wheresaid identifying, sending, altering, and presenting steps are performed locally on the device.
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Accused Products
Abstract
Systems and methods of creating and presenting reactive advertisements within an application are provided. Reactive advertisements include ones configured to or capable of changing position, color, size, and other properties based on instruction from or in response to changes within an application. Some reactive advertisements may include an externally accessible logic portion that accepts inputs and adjusts behavior and presentation of a content portion, which is the ad portion that is displayed in the application.
21 Citations
20 Claims
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1. A method of adjusting the display settings of a served advertisement presented concurrently with an application on a data access device display, from within the application, the method comprising:
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identifying, within the application, a change in a display status of the application; sending information about the identified change from the application to the served advertisement; altering at least one of advertisement position within the application, advertisement orientation with respect to the device display, advertisement color scheme relative to the application, and advertisement animation relative to the display based on the identified change; and presenting the altered advertisement on the display concurrently with the application;
wheresaid identifying, sending, altering, and presenting steps are performed locally on the device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system comprising:
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a processor disposed in a data access device; a computer-readable memory having stored therein a set of instructions which, when carried out by the processor, cause the processor to perform a method of adjusting the display settings of a served advertisement presented concurrently with an application on a display of the data access device, from within the application, the method comprising; identifying, within the application, a change in a display status of the application; altering at least one of advertisement position within the application, advertisement orientation with respect to the device display, advertisement color scheme relative to the application, and advertisement animation relative to the display based on the identified change; and presenting the altered advertisement on the display concurrently with the application;
wheresaid identifying, altering, and presenting steps are performed locally on the device. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A method of adjusting the display settings of a served advertisement presented concurrently with an application on a data access device display, from within the application, the method comprising:
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identifying, within the application, a change in a display status of the application; sending the identified change from the application to the served advertisement; receiving the sent identified change information from the application with a logic portion of the served advertisement; creating, with said logic portion, mark-up data defining how a content portion of said served advertisement is rendered on the device display based on the received change information; re-rendering the content portion of the advertisement on the device display based on the created mark-up data, where said re-rendering includes altering at least one of advertisement position within the application, advertisement orientation with respect to the device display, advertisement color scheme relative to the application, and advertisement animation relative to the display; and presenting the altered advertisement on the display concurrently with the application;
where said identifying, sending, re-rendering, and presenting steps are performed locally on the device. - View Dependent Claims (20)
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Specification