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COMPLETING MOBILE APP CONVERSIONS

  • US 20140188980A1
  • Filed: 01/03/2013
  • Published: 07/03/2014
  • Est. Priority Date: 01/03/2013
  • Status: Active Grant
First Claim
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1. A data processing method comprising:

  • receiving, at a mobile computing device, a request comprising a protocol identifier, a label value, and a data value, wherein the protocol identifier is associated with a protocol implemented in a first mobile app;

    using a protocol handler in the mobile computing device associated with the protocol, initiating processing of the request;

    using a native code element in the mobile computing device;

    intercepting the request when the label value matches a particular expression, and in response to the intercepting, providing the data value to other than the first mobile app, the protocol handler or the native code element;

    wherein the method is performed by one or more computing devices.

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