METHOD AND APPARATUS FOR GATHERING AND USING GEOCODED INFORMATION FROM MOBILE DEVICES
First Claim
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1. A method, comprising:
- receiving at a receiving device user geocoding information including at least latitude and longitude from a mobile device of at least one user;
storing the user geocoding information on a user geocoding information database associated with the at least one user;
comparing the user geocoding information with a geocoded assets database containing locations and names of geocoded assets to identify matched locations the at least one user has been in proximity to;
outputting the matched locations;
receiving at the receiving device content information containing at least one of program content and advertising content,storing the content information on a content information database;
comparing the matched locations with the content information database to determine content relevant to the at least one user; and
presenting on a presentation device content relevant to the at least one user.
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Abstract
Methods and apparatus for using geocoding information from a user'"'"'s mobile device to determine program and advertising media content to deliver to the user.
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Citations
10 Claims
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1. A method, comprising:
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receiving at a receiving device user geocoding information including at least latitude and longitude from a mobile device of at least one user; storing the user geocoding information on a user geocoding information database associated with the at least one user; comparing the user geocoding information with a geocoded assets database containing locations and names of geocoded assets to identify matched locations the at least one user has been in proximity to; outputting the matched locations; receiving at the receiving device content information containing at least one of program content and advertising content, storing the content information on a content information database; comparing the matched locations with the content information database to determine content relevant to the at least one user; and presenting on a presentation device content relevant to the at least one user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus comprising:
a receiving device including; a memory operable to store received user geocoding information from the mobile device of at least one user; a storage system operable to store the received user geocoding information associated with the at least one user; a database operable to contain locations of geocoded assets and their associated names; a geocoding comparing system operable to compare user geocoding information with a database containing locations of geocoded assets and to identify matched locations the at least one user is or has been in proximity to; a memory operable to store received content containing at least one of program content, advertising content, and program guides; a content information database operable to store content information; a content comparing system operable to compare matched locations with content information; a processing system coupled to the memory, geocoding comparing system, storage system, content information extraction system, content information database, and content comparing system and in response to receiving geocoding information from the at least one user, operable to present on a presentation device content items relevant to the at least one user.
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9. A computer-readable storage medium storing instructions which, when executed by a processing system in a receiving device, cause the processing system to:
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receive at a receiving device user geocoding information including at least latitude and longitude from a mobile device of at least one user; store the geocoding information on a user geocoding information database; compare the geocoding information against a database of geocoded assets to identify the matched locations the at least one user was in proximity to; receive at the receiving device content information containing at least on one of program content and advertising content; store the content information on a content information database; compare the matched locations with the content information database to determine content relevant to the at least one user; and present the content items relevant to the at least one user. - View Dependent Claims (10)
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Specification