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SYSTEMS AND METHODS TO IDENTIFY CANDIDATES FOR TARGETED ADVERTISING IN AN ONLINE SOCIAL GAMING ENVIRONMENT

  • US 20140194208A1
  • Filed: 01/10/2013
  • Published: 07/10/2014
  • Est. Priority Date: 01/10/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • generating a network graph representative of relationships between users associated with an online social gaming environment, the relationships based on connections between the users;

    collecting first social gaming data corresponding to participation by a first user and a second user in the online social gaming environment during a first period of time; and

    calculating a first degree of influence of the first user of the online social gaming environment on the second user of the online social gaming environment, the first degree of influence based on the first social gaming data.

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