SYSTEMS AND METHODS TO IDENTIFY CANDIDATES FOR TARGETED ADVERTISING IN AN ONLINE SOCIAL GAMING ENVIRONMENT
First Claim
1. A method comprising:
- generating a network graph representative of relationships between users associated with an online social gaming environment, the relationships based on connections between the users;
collecting first social gaming data corresponding to participation by a first user and a second user in the online social gaming environment during a first period of time; and
calculating a first degree of influence of the first user of the online social gaming environment on the second user of the online social gaming environment, the first degree of influence based on the first social gaming data.
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Accused Products
Abstract
Systems and methods to identify candidates for targeted advertising in an online social gaming environment are disclosed. Example methods include generating a network graph representative of relationships between users associated with an online social gaming environment, the relationships based on connections between the users. Example methods also include collecting first social gaming data corresponding to participation by a first user and a second user in the online social gaming environment during a first period of time. The example methods further include calculating a first degree of influence of the first user of the online social gaming environment on the second user of the online social gaming environment, the first degree of influence based on the first social gaming data.
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Citations
32 Claims
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1. A method comprising:
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generating a network graph representative of relationships between users associated with an online social gaming environment, the relationships based on connections between the users; collecting first social gaming data corresponding to participation by a first user and a second user in the online social gaming environment during a first period of time; and calculating a first degree of influence of the first user of the online social gaming environment on the second user of the online social gaming environment, the first degree of influence based on the first social gaming data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system comprising:
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a network graph generator to generate a network graph representative of relationships between users associated with an online social gaming environment, the relationships based on connections between the users; an analyzer to determine a first degree of influence of a first user in the online social gaming environment on a second user in the online social gaming environment, the analyzer to determine the first degree of influence based on first social gaming data corresponding to participation by the first user and the second user in the online social gaming environment during a first period of time. - View Dependent Claims (16, 17)
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18-28. -28. (canceled)
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29. A tangible machine readable storage medium comprising instructions which, when executed, cause a machine to at least:
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generate a network graph representative of relationships between users associated with an online social gaming environment, the relationships based on connections between the users; collect first social gaming data corresponding to participation by a first user and a second user in the online social gaming environment during a first period of time; and calculate a first degree of influence of the first user of the online social gaming environment on the second user of the online social gaming environment, the first degree of influence based on the first social gaming data. - View Dependent Claims (30, 31)
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32-42. -42. (canceled)
Specification