ADVERTISING CAMPAIGN PLANNER FOR OPTIMUM LEAD DELIVERY AND QUALITY TO ADVERTISERS WITH PARETO-OPTIMAL PRICING BETWEEN ADVERTISERS AND PUBLISHERS
First Claim
1. A method comprising:
- providing one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions;
receiving sign-up information from one or more users via the one or more advertisements;
sending, based on the sign-up information, one or more messages to each of the one or more users;
receiving one or more responses to the one or more messages;
determining, based on the one or more responses, a user engagement level of the first advertising campaign; and
forecasting, with a processing device and based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign.
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Abstract
Systems and methods are disclosed for planning an advertisement campaign. In one implementation, a processing device provides one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions. Sign-up information is received from one or more users via the one or more advertisements. One or more messages are sent, based on the sign-up information, to each of the one or more users. One or more responses to the one or more messages are received. Based on the one or more responses, a user engagement level of the first advertising campaign is determined. Based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign is forecasted.
15 Citations
20 Claims
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1. A method comprising:
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providing one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions; receiving sign-up information from one or more users via the one or more advertisements; sending, based on the sign-up information, one or more messages to each of the one or more users; receiving one or more responses to the one or more messages; determining, based on the one or more responses, a user engagement level of the first advertising campaign; and forecasting, with a processing device and based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a memory; and a processing device, coupled to the memory, to; provide one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions; receive sign-up information from one or more users via the one or more advertisements; send, based on the sign-up information, one or more messages to each of the one or more users; receive one or more responses to the one or more messages; determine, based on the one or more responses, a user engagement level of the first advertising campaign; and forecast, based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer readable medium having instructions stored thereon that, when executed by a processor, cause the processor to perform operations comprising:
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providing one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions; receiving sign-up information from one or more users via the one or more advertisements; sending, based on the sign-up information, one or more messages to each of the one or more users; receiving one or more responses to the one or more messages; determining, based on the one or more responses, a user engagement level of the first advertising campaign; and forecasting, based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign. - View Dependent Claims (20)
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Specification