System and method for targeted advertising and promotions using tabletop display devices
First Claim
1. A system comprising:
- a plurality or table-top devices for communicating advertising content associated with an advertiser to patrons of a business establishment, wherein each of the plurality of table-top devices includes a data interface configured to communicate with one or more personal electronic devices of the patrons, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control communication of the advertising content via the data interface,a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices;
wherein distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.
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Abstract
In one embodiment, a system includes a plurality of table-top display devices for displaying advertising content associated with advertiser to patrons of a business establishment. Each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on the display screen. The display screen is a touchscreen display. The system also includes a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices. Distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.
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Citations
7 Claims
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1. A system comprising:
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a plurality or table-top devices for communicating advertising content associated with an advertiser to patrons of a business establishment, wherein each of the plurality of table-top devices includes a data interface configured to communicate with one or more personal electronic devices of the patrons, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control communication of the advertising content via the data interface, a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices; wherein distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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Specification