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CUSTOMIZING ADVERTISEMENTS TO USERS

  • US 20140195345A1
  • Filed: 01/09/2013
  • Published: 07/10/2014
  • Est. Priority Date: 01/09/2013
  • Status: Abandoned Application
First Claim
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1. A method executed by a computer system, comprising:

  • determining, by the computer system and based on information in a user profile of a user, a product that the user expressed an interest in purchasing;

    obtaining, by the computer system, a template video that is an advertisement for the product that the user expressed the interest in purchasing;

    negotiating, by the computer system and with a merchant that sells the product, a price for the product;

    modifying, by the computer system, the template video to include personal information about the user to generate a customized advertisement that is unique to the user; and

    presenting the customized advertisement and the price to the user.

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