CUSTOMIZING ADVERTISEMENTS TO USERS
First Claim
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1. A method executed by a computer system, comprising:
- determining, by the computer system and based on information in a user profile of a user, a product that the user expressed an interest in purchasing;
obtaining, by the computer system, a template video that is an advertisement for the product that the user expressed the interest in purchasing;
negotiating, by the computer system and with a merchant that sells the product, a price for the product;
modifying, by the computer system, the template video to include personal information about the user to generate a customized advertisement that is unique to the user; and
presenting the customized advertisement and the price to the user.
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Abstract
A computer system analyzes a user profile of a user and determines a product that the user expressed an interest in purchasing. A template video for the product is obtained. This template video is modified to include personal information about the user in order to generate a customized advertisement that is unique to the user. The customized advertisement is presented to the user.
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Citations
20 Claims
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1. A method executed by a computer system, comprising:
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determining, by the computer system and based on information in a user profile of a user, a product that the user expressed an interest in purchasing; obtaining, by the computer system, a template video that is an advertisement for the product that the user expressed the interest in purchasing; negotiating, by the computer system and with a merchant that sells the product, a price for the product; modifying, by the computer system, the template video to include personal information about the user to generate a customized advertisement that is unique to the user; and presenting the customized advertisement and the price to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer system, comprising:
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a memory that stores instructions; and a processing unit that executes the instructions to; analyze personal information of a user to predict a product that the user has an interest to purchase, negotiate with a merchant for a price of the product, obtain a template video that is an advertisement for the product, the template video being edited to generate a customized advertisement that includes both the price and video footage unique to the user, and present the customized advertisement to the user. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer readable storage medium storing instructions for causing a computing system to execute a method, comprising:
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examine personal information of a user to determine a product about which the user is interested in receiving information; negotiate, with a merchant selling the product, for a price of the product; retrieve from memory a template video that is an advertisement for the product; edit the template video to include personal preferences of the user to generate a customized advertisement that is intended to be viewed solely by the user; and present the customized advertisement and the price to the user. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification