METHOD AND SYSTEM FOR DISTRIBUTING TARGETED ADVERTISING AND INTUITIVE WAYFINDING

• US 20140195349A1
• Filed: 08/09/2013
• Published: 07/10/2014
• Est. Priority Date: 07/22/2009
• Status: Abandoned Application

• Current Assignee: Mallwise LLC
• Original Assignee: Mallwise LLC
• Inventors: Muster, Scott, Mills, Jesse, Bay, William V. Jr.
• Application Number:
  US13/963,047
• Publication Number:
  US 20140195349A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

The present invention is a method for displaying messaging, wayfinding and advertising on interactive kiosks and digital wireless communication devices including handheld portable devices within a Wireless Local Area Network (WLAN) or through the Internet. The information is stored in databases connected to the Internet that include maps of shopping centers or malls, data regarding user profiles, product categories and product brands which provide users the ability to search the database and interact with the maps and point-of-purchase advertising. When proximity-based WLAN access is available, the data is merged with more data concerning the user'"'"'s relative position within the network.

Claims

1. A method for distributing targeted advertising and intuitive wayfinding, the method comprising the steps of:

gathering information about one or more advertisers or brands, said information stored on a non-transitory computer readable medium and including at least one of;

standard retail center information found on websites associated with one or more of said advertisers; and

the location of each of said advertiser relative to other said advertisers; and

/or

at least two locations within said retailer;

permitting said advertiser to provide advertisements via an advertising approval system, said advertisements associated with one or more of said advertisers and stored on said tangible non-transitory computer readable medium;

permitting said advertiser to manage distribution of said advertisements to desired retail locations through an advertising distribution system;

said advertising being targeted towards a particular shopper, said targeting comprising the following steps;

receiving said particular shopper'"'"'s targeting data, said targeting data comprising one or more of the following;

search data, said search data received via a search interface;

pattern data, said particular shopper'"'"'s pattern data including at least said particular shopper'"'"'s purchase history;

proximity information;

analyzing said particular shopper'"'"'s targeting data and based on said analysis identifying one or more advertisements targeted to said particular shopper;

delivering said one or more targeted advertisements to said particular shopper by mobile device or stationary kiosk;

locating a customer and providing said advertisements to said customer when said customer is within a preset distance from said associated retailer; and

charging said advertiser a fee.

2. The method of claim 1, wherein said fee is shared with at least one of:

a management company; and

an owner of said retail center.

3. The method of claim 1, wherein said fee is set through an auction or bid style system.

4. The method of claim 3, wherein said fee is shared with at least one of:

a management company; and

an owner of said retail center.

5. The method of claim 4, said delivering said one or more targeted advertisements to said particular shopper by said stationary kiosk.

6. The method of claim 3, said delivering said one or more targeted advertisements to said particular shopper by said stationary kiosk.

7. The method of claim 1, said delivering said one or more targeted advertisements to said particular shopper by said stationary kiosk.