THEME BASED ADVERTISING
First Claim
1. A method comprising:
- providing, by a network entity of a cellular network, a location update request message, wherein;
the network entity services a first area; and
the message identifies a mobile device;
determining that the mobile device was not last serviced by a device that manages the first area;
based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement based on information associated with the mobile device and a location of the network entity; and
providing, on a broadcast control channel of the network entity, the advertisement.
1 Assignment
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Accused Products
Abstract
Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, advertisements can be transmitted on a broadcast control channel of a base station and in at least one embodiment the advertisements can be relevant to the area the base station services. Mobile devices that detect the broadcast control channel can store the advertisements. If for example, a user is interested in the service, e.g., a product or service, that is offered in the advertisement they can initiate a purchase procedure.
14 Citations
20 Claims
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1. A method comprising:
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providing, by a network entity of a cellular network, a location update request message, wherein; the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area; based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement based on information associated with the mobile device and a location of the network entity; and providing, on a broadcast control channel of the network entity, the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus comprising:
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a processor; and memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising; providing, by a network entity of a cellular network, a location update request message, wherein; the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area; based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement in based on information associated with the mobile device and a location of the network entity; and providing, on a broadcast control channel of the network entity, the advertisement. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising:
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providing, by a network entity of a cellular network, a location update request message, wherein; the network entity services a first area; and the message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area; based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement based on information associated with the mobile device and a location of the network entity; and providing, on a broadcast control channel of the network entity, the advertisement. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification