SYSTEM AND METHOD FOR MATCHING INFORMATIVE CONTENT TO A MULTIMEDIA CONTENT ELEMENT BASED ON CONCEPT RECOGNITION OF THE MULTIMEDIA CONTENT

• US 20140200971A1
• Filed: 03/14/2014
• Published: 07/17/2014
• Est. Priority Date: 10/26/2005
• Status: Abandoned Application

• Current Assignee: Cortica Ltd.
• Original Assignee: Cortica Ltd.
• Inventors: Raichelgauz, Igal, Odinaev, Karina, Zeevi, Yehoshua Y.
• Application Number:
  US14/212,213
• Publication Number:
  US 20140200971A1
• Time in Patent Office: Days
• US Class Current: 705/14.6
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 2201/90 characterised by the use of signatures
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/48 for recognising items expressed in broadcast information
• CPC Class Codes: H04H 60/56 Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method and system for matching informative content to a multimedia content element are provided. The method comprises identifying the multimedia content element in a web-page displayed on a user node; generating at least one signature for the multimedia content element; determining a user impression respective of at least one multimedia content element; determining at least one matching concept based on the at least one generated signature and the determined impression; searching for matching informative content based on the matching concept; and determining a display area within the multimedia content element over which the matched informative content can be displayed.

Claims

1. A method for matching informative content to a multimedia content element, comprising:

identifying the multimedia content element in a web-page displayed on a user node;

generating at least one signature for the multimedia content element;

determining a user impression respective of at least one multimedia content element;

determining at least one matching concept based on the at least one generated signature and the determined impression;

searching for matching informative content based on the matching concept; and

determining a display area within the multimedia content element over which the matched informative content can be displayed.

2. The method of claim 1, further comprising:

causing the display of the matched informative content within the determined display area.

3. The method of claim 1, wherein the matched informative content is any one of:

one or more advertisement items, one or more informative links, and one or more product placements.

4. The method of claim 2, wherein the matched informative content is displayed upon a gesture of a user that is detected by the user node.

5. The method of claim 4, wherein the user gesture is any one of:

a scroll on the media content, a press on the media content, and a response to the media content.

6. The method of claim 1, wherein generating the user impression respective of the at least one multimedia content element further comprises:

receiving a tracking information gathered with respect to an interaction of a user with the multimedia content element;

filtering the tracking information to remove meaningless measures;

assigning a number for each meaningful measure and indication in the tracking information; and

computing a quantitative measure for the user impression as a summation of the assigned number.

7. The method of claim 1, wherein the at least one concept is determined by querying a concept-based database using the at least one generated signature.

8. The method of claim 1, wherein the multimedia content is at least one of:

an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, combinations thereof, and portions thereof.

9. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 1.

10. A system for matching informative content to a multimedia content element, comprising:

an interface to a network for receiving at least a web-page containing at least the multimedia content element; and

a processor; and

a memory coupled to the processor, the memory contains instructions that when executed by the processor cause the system to;

identify the multimedia content element in a web-page displayed on a user node;

generate, by a signature generator, at least one signature for the multimedia content element;

determine a user impression respective of at least one multimedia content element;

determine at least one matching concept based on the at least one generated signature and the determined impression;

search for matching informative content based on the matching concept; and

determine a display area within the multimedia content element over which the matched informative content can be displayed.

11. The system of claim 10, wherein the system is further configured to:

cause the display of the matched content within the determined display area.

12. The system of claim 10, wherein the matched informative content is any one of:

one or more advertisement items, one or more informative links, and one or more product placements.

13. The system of claim 10, wherein the signature generator is communicatively connected to the processor.

14. The system of claim 13, wherein the signature generator system further comprises:

a plurality of computational cores enabled to receive the multimedia content elements, wherein each computational core of the plurality of computational cores has properties that are at least partly statistically independent of the other computational cores and wherein the properties are set independently of each other core.

15. The system of claim 13, further comprises:

a database for maintaining the matched informative content and the at least one generated signature.

16. The system of claim 11, wherein the server is further configured to display the matched informative content within the determined display area upon detection of a user'"'"'s gesture.

17. The system of claim 16, wherein the user gesture is one of:

a scroll on the multimedia content, a press on the multimedia content, a press on the multimedia content element, a response to the multimedia content, and a response to the multimedia content element.

18. The system of claim 13, wherein the server is further configured to:

receive a tracking information gathered with respect to an interaction of a user with the multimedia content element;

filter the tracking information to remove meaningless measures;

assign a number for each meaningful measure and indication in the tracking information; and

compute a quantitative measure for the user impression as a summation of the assigned number.

19. The system of claim 18, wherein the at least one concept is determined by querying a concept-based database using the at least one generated signature.

20. The system of claim 11, wherein the multimedia content element is at least one of:

an image, graphics, a video stream, a video clip, an audio stream, an audio clip, a video frame, a photograph, images of signals, combinations thereof, and portions thereof.